Results 21 to 30 of about 75,368 (266)
Deutsches Ärzteblatt international, 2010 In industrialized countries, the rates of hysterectomies as treatment for benign diseases of the uterus have fallen in the last twenty years due to the use of methods which preserve the uterus (IUDs with progestogen, endometrial ablation, myomectomy, etc.). In contrast, the study by Muller et al.
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Modeling the effects of pharmaceutical marketing [PDF]
Marketing Letters, 2009 Successful innovation of prescription drugs requires a substantial amount of marketing support. There is, however, much concern about the effects of marketing expenditures on the demand of pharmaceutical products (Manchanda et al., Market Lett 16(3/4):293–308, 2005). For example, excessive marketing could stimulate demand for products in the absence of
LEEFLANG, PIETERS, WIERINGA J. E.
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Effectiveness of Marketing Activities in Engineering in Czech Republic
Business: Theory and Practice, 2015 Purpose of the article is to present the selected data obtained from primary research, which concerns the marketing activities use in the Czech companies in view of their industry.
František Milichovský
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On the Pervasiveness of Home Market Effects [PDF]
Economica, 2002 Paul Krugman’s model of trade predicts that the country with the relatively large number of consumers is the net exporter and hosts a disproportionate share of firms in the increasing returns sector. He terms these results ‘home market effects’. This paper analyses three additional models featuring increasing returns, firm mobility, and trade costs to ...
Head, Keith, Mayer, Thierry, Ries, John
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An optimisation model for the marketing programmes of companies
Business: Theory and Practice, 2013 The article describes the current situation in forming the marketing programmes of companies – an increase in the extent of organisation marketing dictates the need for applying optimisation methods.
Juozas Bivainis, Irena Daukševičiūtė
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The factors affecting inter-organizational relationship success in Vietnam tourism sector [PDF]
Management Science Letters, 2021 This study analyzed the factors influencing the effectiveness of inter-organizational relationship (IOR) through relationship marketing of travel companies with their partners based on data collection with 256 responses who were working for travel ...
Phuong, Nguyen Thi Minh +2 more
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Scale Effects in Markets with Search [PDF]
The Economic Journal, 2003 Reduced-form tests of scale effects in markets with search, run when aggregate matchingfunctions are estimated, may miss important scale effects at the micro level, because of thereactions of job searchers. A semi-structural model is developed and estimated on a Britishsample, testing for scale effects on the offer arrival rate and the wage offer ...
Petrongolo, Barbara +3 more
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The relationship between effective marketing and competitive intelligence of sport clubs in Alborz Province [PDF]
مطالعات رفتار مصرف کننده., 2014 The aim of the present study was to investigate the relationship between competitive intelligence and marketing effectiveness of sport clubs in Alborz Province.
karim Zohrevandian +2 more
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Key performance indicators of marketing mix effectiveness in the pharmaceutical business
Путеводитель предпринимателяThe article is devoted to the study of determining key performance indicators of the marketing mix effectiveness in the pharmaceutical business. The problems and contradictions in ensuring the effectiveness of marketing in pharmaceutical companies are ...
N. A. Lagoda
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Effectiveness of Storytelling in Agricultural Marketing: Scale Development and Model Evaluation
Frontiers in Psychology, 2019 Storytelling is a mode of communication in human interaction and is pervasive in everyday life. Storytelling in marketing is also a managerial application as a marketing strategy.
Hsiu-Ping Yueh +2 more
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