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Village Markets and Informal Marketing
1998Abstract Both the spread of handicrafts and of salt-chests to the countryside testify to the growing commercialization of the Upper Rhine economy in the later Middle Ages. Nowhere was this transformation more vividly apparent than in the proliferation of village markets which challenged the autonomy of long-established urban central ...
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2019
This chapter discusses the issues of the needs and satisfaction of the customers, in terms of information, as a basis for the practice of marketing in information management. It enhances the arguments of the relationship between marketing and information science.
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This chapter discusses the issues of the needs and satisfaction of the customers, in terms of information, as a basis for the practice of marketing in information management. It enhances the arguments of the relationship between marketing and information science.
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2020
Chapter 6 extends market theory to markets of information and content. Although information exchanges are not monetary, the motivations of providers and seekers are important for information intermediaries in designing better platforms. Just as with previous markets there is the similar challenge of determining the quality of information or content ...
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Chapter 6 extends market theory to markets of information and content. Although information exchanges are not monetary, the motivations of providers and seekers are important for information intermediaries in designing better platforms. Just as with previous markets there is the similar challenge of determining the quality of information or content ...
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2001
Abstract This chapter sets out the economic theory of the role of the state that underpins the rest of the book. It starts with a simple model – the Fisher model – of rational consumer choice over the life cycle. Subsequent sections relax the underlying assumptions, discussing in turn imperfect information in the goods market, the ...
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Abstract This chapter sets out the economic theory of the role of the state that underpins the rest of the book. It starts with a simple model – the Fisher model – of rational consumer choice over the life cycle. Subsequent sections relax the underlying assumptions, discussing in turn imperfect information in the goods market, the ...
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The Marketing Strategy Continuum: Towards a Marketing Concept for the 1990s
Management Decision, 1991Christian Gronroos
exaly