Results 281 to 290 of about 16,653,373 (299)

MARKETING OUTLOOK INFORMATION AND INFORMATION SYSTEMS IN UNSTABLE MARKETS

1977
Cothern, James H., Cothern, James H.
openaire   +3 more sources

Relationship marketing: strategic and tactical implications

Management Decision, 1996
Christian Gronroos
exaly  

Green marketing orientation: Conceptualization, scale development and validation

Journal of Business Research, 2017
Karólos Papadas, Marylyn Carrigan
exaly  

Defining Marketing: A Market‐Oriented Approach

European Journal of Marketing, 1989
Christian Gronroos
exaly  

The Antecedents and Consequences of Customer-Centric Marketing

Journal of the Academy of Marketing Science, 2000
Arun Sharma, Jagdish Sheth
exaly  

Marketing Analytics for Data-Rich Environments

Journal of Marketing, 2016
Michel Wedel, P K Kannan
exaly  

Social marketing: A pathway to consumption reduction?

Journal of Business Research, 2009
Ken Peattie, Sue Peattie
exaly  

Marketing Capabilities in International Marketing

Journal of International Marketing, 2018
Kimberly Whitler, Neil Morgan, Hui Feng   +2 more
exaly  

Internal marketing issues and challenges

European Journal of Marketing, 2003
Pervaiz K Ahmed, Mohammed Rafiq
exaly  

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of Marketing, 2016
Cáit Lamberton, Andrew T Stephen
exaly