Results 61 to 70 of about 16,653,373 (299)
Current Status and Challenges in Data Collection for Aerospace Coatings Deposited by Plasma Spraying
Advanced Engineering Materials, EarlyView.An innovative approach has been integrated into the GRENAT project to optimize plasma spraying and coating performance. Raw materials are accelerated and melted in the plasma generated by torches, creating coatings. Monitoring sensors collect process data which are combined with ex situ characterization data.
Lila Randriamananjara +8 more
wiley +1 more source
The Marketing of Information in the Information Age
Marketing Management Journal, 2020 The long-standing distinction made between goods and services must now be joined by the distinction between these two categories and "information products." The authors propose that marketing management, practice, and theory could benefit by broadening ...
CHARLES F. HOFACKER, RONALD E. GOLDSMITH
doaj +1 more source
Advanced Engineering Materials, EarlyView.The OntOMat ontology establishes a structured framework for polymer matrix fiber reinforced composite materials, integrating manufacturing processes, characterization methods, and multiscale design through the VDI/VDE 3682 formalized process description standard.
Nicolas Christ +19 more
wiley +1 more source
International Journal on Food System Dynamics, 2012 Market orientation (MO) – which is the propensity of a firm to collect and utilise information from the market – is an important leverage of competitive advantage.
Luca Cacciolatti, Tingting Wan
doaj
Empirical Evidence for a Relationship between Business Growth and the Use of Structured Marketing Information Amongst Food and Drink SME's [PDF]
, 2011 SMEs present peculiar characteristics that make their marketing distinctive from larger companies. We suggest the lack of resources in SMEs is a barrier to effective marketing and therefore to business growth.
Fearne, Andrew, Cacciolatti, Luca
core
Advanced Engineering Materials, EarlyView.The community‐driven Platform MaterialDigital Core Ontology (PMDco) 3.0 is introduced as a Basic Formal Ontology‐aligned semantic backbone for the processing–structure–properties paradigm in Materials Science and Engineering. Modular engineering, automated releases, and validation workflows are highlighted and key semantic patterns for materials ...
Markus Schilling +15 more
wiley +1 more source
The internet as a relationship marketing tool - some evidence from Irish companies [PDF]
, 1999 This article explores the strategies underlying the use of the internet as a marketing tool by Irish businesses. Three different approaches to internet Marketing are described: the ornamental, the informational and the relational.
Geiger, Susi, Martin, Shane G.
core +2 more sources
Leveraging Service Science for Strategic Marketing: A Case Study of a Canadian Mattress Company [PDF]
ITM Web of ConferencesThis study utilizes a service science perspective to elaborate on the strategic marketing plan of a Canadian mattress company. Founded in 2014, the company has transformed the mattress industry’s traditional product-centric paradigm by adopting a service-
Menvielle William +2 more
doaj +1 more source
Advanced Engineering Materials, EarlyView.This perspective reframes additive manufacturing for electrical machines as a qualification‐limited materials and architecture design problem. It links process–structure–property–performance relationships to magnetic, conducting, dielectric, and thermal property windows, highlighting where AM can enable segmented magnetic circuits, permanent magnet ...
Dénes Fodor, Loránd Szabó
wiley +1 more source
Application of concept of services marketing in digital library [PDF]
, 2006 This paper discusses the application of conventional concept of services marketing in digital library in modern era. The aim of this study to attempt to correlate marketing as a concept to the provision of digital library services.
Sahu, Ashok Kumar +1 more
core +1 more source