Results 141 to 150 of about 3,024,297 (156)

Examining the drivers of marketing innovation in SMEs

Journal of Business Research, 2023
Abhishek Dwivedi
exaly  

Marketing innovation and up-and-coming product and process innovation

International Journal of Entrepreneurship and Small Business, 2019
Marina Dabić, Andrea Lucic
exaly  

From external information to marketing innovation: the mediating role of product and organizational innovation

Journal of Business and Industrial Marketing, 2018
Pedro Manuel García-Villaverde, F Javier Ramirez, Maria José Ruiz Ortega   +2 more
exaly  

Antecedents and outcomes of marketing innovation

International Journal of Contemporary Hospitality Management, 2016
Gonzalo Díaz-Meneses, Julia Nieves
exaly  

Strategic orientation, innovation performance and the moderating influence of marketing management

Journal of Business Research, 2019
Roberto Fontana, Isabel Maria Bodas Freitas   +1 more
exaly  

International new venture performance: Role of international entrepreneurial culture, ambidextrous innovation, and dynamic marketing capabilities

International Business Review, 2020
Dominic Buccieri, Erin Cavusgil
exaly  

Absorptive capacity, marketing capabilities, and innovation commercialisation in Nigeria

European Journal of Innovation Management, 2019
Laura Barasa
exaly  

The effects of the crisis on marketing innovation: an application for Spain

Journal of Business and Industrial Marketing, 2016
Cristina Olarte-Pascual
exaly  

The role of marketing capability in innovation-based competitive strategy

Journal of Strategic Marketing, 2003
Jay Weerawardena
exaly  

How do marketing, research and development capabilities, and degree of internationalization synergistically affect the innovation performance of small and medium-sized enterprises (SMEs)? A panel data study of Chinese SMEs

International Business Review, 2015
Andreas Benedikt Eisingerich, Shengce Ren, Huei-Ting Tsai   +2 more
exaly