Results 151 to 156 of about 3,024,297 (156)

The R&D/marketing interface: Results from an empirical study of innovation projects

IEEE Transactions on Engineering Management, 1978
William E Souder, Alok K Chakrabarti
exaly  

Winning through innovation and marketing: Lessons from Australia and Vietnam

Industrial Marketing Management, 2011
Liem Ngo, Aron O’Cass
exaly  

Innovation pathway to profitability: the role of entrepreneurial orientation and marketing capabilities

Journal of the Academy of Marketing Science, 2018
Pol Herrmann, Arunachalam S, Sridhar Rámaswámí   +2 more
exaly  

The innovation orientation influence on architectural marketing capabilities and the impact on innovation performance

International Journal of Business Innovation and Research, 2018
Tomáš Sparano Martins, Ana Maria Toaldo   +1 more
exaly  

Marketing Innovation and New Product Portfolios. A Compositional Approach

Journal of Open Innovation: Technology, Market, and Complexity, 2018
Germa Coenders
exaly  

Empirical study on marketing investment and business innovation—A case analysis based on small and medium enterprises

Finance Research Letters
exaly