Results 251 to 260 of about 1,810,615 (296)

Markets, marketization and innovation

2017
Marketization, which is gradually expanding the empire of commodities and imposing the financial world’s modes of evaluation on more and more sectors of activity, acutely raises the question of the role of markets in contemporary societies. The debates surrounding marketization have generated a set of contrasting arguments corresponding to different ...
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Marketing and persistent innovation success

Economics of Innovation and New Technology, 2013
Despite their critical role in innovation success, marketing activities are overlooked when the sources of innovation persistence are considered. Using three waves of the French CIS innovation survey covering the period 2002-2008, this paper investigates the influence of marketing activities on innovation success and in particular on persistent ...
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Marketing Innovations

1966
Reprinted from Agricultural Markets in Change, Agricultural Economic Report ...
Bird, Kermit, Dwoskin, P. B., Miller, Marshall E., Bird, Kermit, Dwoskin, P. B., Miller, Marshall E.   +5 more
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Marketing Innovations: Conceptualization, Antecedents and Consequences of Marketing Innovativeness

2010
As products and services are becoming more and more similar and replaceable in many markets, companies have to permanently search for new sources of innovation. Especially in mature markets, marketing innovations (MI) provide an opportunity for differentiation and may lead to higher market performance (Andrews/Smith, 1996; Moore, 2005).
Herhausen, Dennis, Schögel, Marcus
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Markets and innovation

European Management Journal, 1989
Abstract A study of 379 of Britain's largest companies suggests ways of improving a firm's capacity to innovate. It is shown that innovation is not about new technology but rather about developing brands which meet the needs of customers more effectively than products or services currently on the market.
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MARKETING INNOVATIONS IN A MARKET ECONOMY

EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA
With the rapid development of the country’s society, the market economic system is also constantly being improved, which contributes to the overall development of the market economy, but also makes market competition more intense. Enterprises are an important part of a market economy. If they want to adapt better to the development of a market economy,
Taus A. Yusupova, Bela L. Isakova, Olga A. Pyrnova   +2 more
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Marketing Innovations to Nurses, Part 2

Journal of Wound, Ostomy and Continence Nursing, 1998
This article is the second in a two-part series concerning marketing techniques to enhance nurses' adoption of innovations. Introducing and getting staff to implement new policies and procedures constitute an important part of the WOC nurse's role.
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Institutional Markets, Financial Marketing, and Financial Innovation

The Journal of Finance, 1989
ABSTRACTFirms and institutions are monitored and controlled through a complex set of implicit and explicit contractual relations. Because of these agency theoretic relations, institutional behavior in financial markets is not a simple reflection of the preference structures of individuals.
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Improving market helps innovation

Industrial Robot: An International Journal, 2004
Recent National Manufacturing Week Show in Chicago highlighted many new innovations. Assembly system designers can choose from new low inertia drives, more compact linear and rotary motors, innovative robots and pneumatic actuators along with new modular structural components which were featured at the show and in other recent introductions.
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Innovation Marketing

An idea of the subject area and specifics of innovation marketing is given, the main tasks and tools used are described. In addition, the difference between innovation marketing and innovation marketing is shown. The materials can be used in the study of the disciplines "Innovation Management", "Entrepreneurship", "Marketing".
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