Linking innovation with hospital performance: the mediating role of experiential healthcare marketing [PDF]
Frontiers in Health ServicesBackgroundIn the rapid evolution of the healthcare sector, innovation is recognized as an important factor in hospital performance; however, the mechanisms by which types of innovation translate into performance remain unexplored.
Abdul Rauf +5 more
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The effect of mixed marketing moderation and innovation on the influence of market orientation and entrepreneurship orientation toward marketing performance [PDF]
Management Science Letters, 2021 This study aims to: 1) describe market orientation, entrepreneurship orientation, innovation, mixed marketing and marketing performance, 2) analyze the effect of market orientation and entrepreneurship orientation on innovation, the effect of market ...
Kuncoro, Amin +2 more
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Methodology of marketing research of market niches of innovative products [PDF]
E3S Web of Conferences, 2023 The strategic uncertainty of the implementation of innovative products actualizes the need for marketing research. Marketing research is aimed at studying the behavior of all participants of the industrial ecosystem.
Krasyuk Irina, Bragin Alexey
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Cogent Business & Management, 2022 This study attempted to fill a gap in the literature and explore the effects of green marketing orientation on SMEs green marketing performance. According to the result, the critical role of green innovation and green competitive advantage were solutions
Nuryakin Nuryakin, Tri Maryati
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The impact of marketing innovation on the enterprise's acquisition of a competitive advantage (case study of the business agencies of ouargla, Hassi Messaoud, touggourt.) [PDF]
مجلة الاجتهاد للدراسات القانونية والاقتصادية, 2022 The aim of the study was to learn about the impact of marketing innovation on the competitiveness of the corporate agencies of ouargla, Hassi Messaoud, touggourt, as well as the level of marketing innovation and competitive advantage. In order to achieve
امباركة لنصاري +1 more
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TOOLS FOR MARKETING MANAGEMENT OF THE INNOVATION AND INVESTMENT ACTIVITY
Фінансово-кредитна діяльність: проблеми теорії та практики, 2022 The paper examines the processes of managing innovation and investment activity of enterprises with the complex use of marketing management tools.
Iryna Polishchuk +4 more
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Jurnal Ilmiah Bisnis dan Ekonomi Asia, 2023 Creative industries must innovate in this digital era to face the rapidly changing business environment and fierce competition. This study explored the collaborative business incubation model by stakeholders in the creative economy sector and its impact
Widiya Dewi Anjaningrum +4 more
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Determinants of marketing innovation among SMEs in Vietnam: a resource-based and stakeholder perspective [PDF]
Innovative Marketing, 2020 Innovative marketing practices are essential for firms to increase sales and profitability. This paper aims to investigate the determinants of firms’ marketing innovation based on the employment of resource-based view and stakeholder theory.
To Trung Thanh +4 more
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The Impact of Marketing Knowledge on Customer Satisfaction with Mediating Role of Marketing Innovation: Evidence from Egyptian Real Estate Development Companies [PDF]
المجلة العربية للإدارةThe purpose of this research is to empirically investigate the marketing knowledge on customer satisfaction with mediating role of marketing innovation in real estate development companies in Egypt. The objectives of this research are: to investigate how
Eman Salah +3 more
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The relationship between organizational innovation and performance considering the role of marketing innovation as intermediary variable (Case study: small and medium-sized businesses in the textile industry [PDF]
مدیریت بازرگانی, 2015 This study examined the effect of organizational innovation on market innovation and innovation performance. The aim of the present study is to provide a model of organizational marketing performance considering the independent variables, market ...
Tayebeh Nikraftar +2 more
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