Results 31 to 40 of about 3,024,297 (156)

Plan(t)s for dinner? Complement-based product positioning to encourage plant-based protein purchases in supermarkets

Agricultural and Food Economics
Transitioning to more plant-based diets is critical for both health and environmental sustainability, yet consumer adoption remains limited. Supermarkets, as key food providers, are well positioned to facilitate this shift.
Eileen Alexander, Wendy Van Lippevelde, Hendrik Slabbinck   +2 more
doaj   +1 more source

FUNCTIONAL MODEL OF THE MANAGEMENT SYSTEM FOR THE DEVELOPMENT OF INNOVATIVE POTENTIAL OF AIRLINE COMPANIES ON THE BASIS OF MARKETING CONCEPT

Green, Blue and Digital Economy Journal, 2023
The article is devoted to the improvement of management of the development of the innovation potential of airlines, which ensures their competitiveness in the global market. The solution to the problems caused by the need to update systems and processes
Vitalii Smilyanets
doaj   +1 more source

Driving innovation performance and sustainable marketing through big data analytics and the moderating role of marketing agility and customer experience management

Discover Sustainability
Despite the strategic importance of digital transformation, the mechanisms by which big data analytics translates into innovation performance remain a “black box” in small and medium-sized enterprises. Our study uniquely integrates big data analytics and
Md Awlad Hossain, Huam Hon Tat, Azmawani Abd Rahman, Bidyut Kumer Balo   +3 more
doaj   +1 more source

Entrepreneurial Marketing from the Perspective of Strategic Innovation

Agora International Journal of Economical Sciences, 2020
The purpose of this paper is to identify the implications of strategic innovation in entrepreneurial marketing. This article aims to define and analyze concepts such as: entrepreneurship, entrepreneurial marketing, innovation, innovation management.
Simona Valentina Pascalau
doaj  

INVESTIGATION OF MARKETING TECHNOLOGIES IN THE INNOVATION PROCESS OF ROCKET AND SPACE INDUSTRY

Модернизация, инновация, развитие, 2016
In this article we have studied the use of marketing technologies in the innovation process of enterprises of rocket and space industry. The present study specifies the relevance of chosen research topic, as well as the essence of marketing innovations ...
K. B. Dobrova
doaj   +1 more source

The impact of marketing innovation on companies’ environmental orientation

, 2020
Purpose: The purpose of this study is to explore the relationship between companies’ marketing innovation and environmental orientation and to determine how this relationship differs between manufacturing and service companies.
Olarte-Pascual, Cristina [0000-0002-9853-0266], Cornejo-Cañamares, María, Medrano-Sáez, Natalia, Olarte-Pascual, Cristina, Medrano, Natalia [0000-0002-8292-0796]   +4 more
core   +1 more source

Resource-based view of marketing innovation in SMEs: a multi-country empirical analysis based on the global competitiveness project

Journal of Innovation and Entrepreneurship
This study investigates the predictors of marketing innovation among SMEs using a resource-based view (RBV) framework, drawing on data from the Global Competitiveness Project (GCP).
Norbert Sipos, András Rideg, Ayman Sadik Al Najjar, Lívia Lukovszki   +3 more
doaj   +1 more source

Marketing Innovation on Personal Electronic Products

Asian Journal of Technology Management, 2016
In this dynamic era, to keep up with the trends on the market, companies should be able to make innovations. The word “innovation” among electronic companies in people’s minds is usually associated with technological aspects of the products.
Wahdan Kukuh Ismudiar, Popy Rufaidah
doaj   +1 more source

A cross-national investigation of the R&D-marketing interface in the product innovation process

, 2006
Managing the interface between R&D and marketing is a critical element of successful new product development programs. The purpose of this research is twofold.
Thieme, R.J., Song, XM Michael, Thieme, RJ, Song, X.M.   +3 more
core   +1 more source

Problem-solving questions of the provision marketing and innovation activity on the enterprise [PDF]

Marketing i Menedžment Innovacij, 2011
The article considers the main problems of modern marketing and innovation activity. The necessity of the integration of marketing and innovation management is emphasized.
O.A. Golubovska
doaj