Results 51 to 60 of about 3,024,297 (156)

Innovation in the application of digital tools for managing uncertainty : the case of UK independent film [PDF]

, 2013
This research investigates innovation in how film producers use social digital tools to engage consumers, reduce demand uncertainty and respond to the challenge of digital disruption that affects the traditional film value chain.
Franklin, M., Stoyanova Russell, Dimitrinka, Searle, Nicola, Townle, B., Searle, N., Michael Franklin, Stoyanova, Dimitrinka, Nicola Searle, Franklin, Michael Charles Bailey, Barbara Townley, Franklin, Michael, Townley, Barbara, Searle, Nicola Charlotte, Dimitrinka Stoyanova   +13 more
core   +1 more source

The internet as a relationship marketing tool - some evidence from Irish companies [PDF]

, 1999
This article explores the strategies underlying the use of the internet as a marketing tool by Irish businesses. Three different approaches to internet Marketing are described: the ornamental, the informational and the relational.
Geiger, Susi, Martin, Shane G.
core   +2 more sources

Influence of innovations in marketing on performances of small and medium-sized enterprises [PDF]

Marketing (Beograd. 1991), 2015
Modern business conditions characterized by fierce competition and constant changes impose application of innovation in marketing as an imperative of survival and success of enterprises.
Mladenović Igor, Mladenović Jelena, Roganović Milijana   +2 more
doaj  

Determinants of Marketing Performance in Micro Food and Beverage Enterprises: Mediating Role of Competitive Advantage

Journal of Enterprise and Development
Purpose: This study investigates the effects of digital marketing, market orientation, and product innovation on marketing performance, with competitive advantage serving as an intervening variable among micro food and beverage enterprises.
Dian Anisa Wulandary, Haris Hermawan, Abadi Sanosra   +2 more
doaj   +1 more source

Il “nuovo” Chief Marketing Officer: come evolve il ruolo nell’era della trasformazione digitale del marketing?

, 2022
Lo sviluppo delle tecnologie digitali è alla base di una profonda trasformazione delle imprese e, in particolare, del marketing. Centrale risulta essere l’impatto di tali tecnologie sull’organizzazione, nel segno di una crescente tensione verso la ...
Maria Vernuccio, Michela PATRIZI, Federica Ceccotti   +2 more
core  

STRATEGIES FOR BUSINESS SUSTAINABILITY THROUGH DIGITAL MARKETING AND INNOVATION IN ASPIRING GEOPARK [PDF]

Geo Journal of Tourism and Geosites
This study explores the impact of digital marketing on business sustainability through geoproduct innovation among Micro, Small, and Medium-sized Enterprises (MSMEs) in the Aspiring Geopark Pangandaran.
Ayu Krishna YULIAWATI*, Rofi ROFAIDA , Budhi Pamungkas GAUTAMA, Riza Saepul MILLAH, Asti Nur ARYANTI, Mohamad Sapari Dwi HADIAN   +5 more
doaj   +1 more source

Brite innovation survey : executive summary [PDF]

, 2005
This report summarises the fi ndings of an innovation survey\ud of the Australian construction industry undertaken by the\ud BRITE Project of the CRC for Construction Innovation in\ud 2004.

core  

Revolutionizing the runway: how technological and marketing innovation fuse market sensing on marketing performance in fashion industry

Cogent Business & Management
This research attempts to explore the uses of market sensing and marketing performance through technological innovation and marketing innovation of local SMEs that offer their branded products in the fashion industry.
Jeskhael Este Sutanto, Eric Harianto, Denpharanto Agung Krisprimandoyo   +2 more
doaj   +1 more source

THE EFFECT OF MARKETING COOPERATIVES ON COST-REDUCING PROCESS INNOVATION ACTIVITY [PDF]

This paper examines the market and welfare effects of cooperative involvement in cost-reducing process innovation activity in the context of a mixed oligopsony where an open-membership marketing co-op competes with an IOF.
Drivas, Kyriakos, Giannakas, Konstantinos   +1 more
core  

THE ECONOMIC ROLE OF MARKETING STRATEGY IN LIGHT INDUSTRY INNOVATION

Agora International Journal of Economical Sciences
This study explores the economic role of marketing strategy in fostering innovation within the light industry sector. As global markets become increasingly competitive, innovative approaches to production and marketing are essential for maintaining ...
Ayshan Mammadova, Seymur Mammadov
doaj   +1 more source