Results 71 to 80 of about 3,024,297 (156)

The impact of marketing oriented product development on new product performance = A marketing orientált termékfejlesztés hatása az új termék teljesítményre [PDF]

, 2009
In the new product innovation management literature a lot of empirical studies have supported the importance of marketing orientation as a key success factor of new products.
Kiss, János
core   +1 more source

Do we teach what we research? unfolding absorptive capacity,open innovation, management innovation and clusters [PDF]

, 2012
El presente Taller de Estrategia Empresarial, es un workshop internacional organizado por la Sección de Estrategia Empresarial de la asociación ACEDE, que se celebrará en Valencia en enero de 2012.
Hervás Oliver, Jose Luis
core  

Assessing Innovation Capability, Innovation types, and Its Impact on Innovation Performance in FDI Enterprises: Configurational Recipes for Laos

SAGE Open
This study explores the relationship between innovation capability, different types of innovation (marketing, product/service, process, and organizational), and innovation performance in 157 Foreign Direct Investment (FDI) enterprises in Laos, selected ...
Souvanhxay Paovangsa, Muhammad Kamil, Muhammad Aaqil, Ke Xing   +3 more
doaj   +1 more source

Model of digital marketing to enhance marketing performance at Pontianak culinary MSEs

The Southern African Journal of Entrepreneurship and Small Business Management
Background: Digital marketing and market entry agility play crucial roles in enhancing marketing performance, particularly for micro and small enterprises (MSEs).
Ariadi Ariadi, Mahlia Muis, Cokki Cokki
doaj   +1 more source

Creative Industries Innovation Centre Fact Sheet and Success Stories.pdf

, 2015
A 3-page flyer that gives an overview of Creative Industries Innovation Centre services for prospective clients, with brief information on Enterprise Connect, Business Advisers and Business Reviewsts.
Creative Industries Innovation Centre
core  

Pengaruh Kesiapan Ekosistem Inovasi terhadap Kemampuan Pemasaran Digital melalui Transformasi Digital dan Adopsi Pemasaran Digital sebagai Variabel Mediasi pada UMKM di Kota Padang

Jurnal Ecogen
The purpose of this study is to determine the role of digital marketing competency in facilitating innovation ecosystem readiness among MSMEs in Padang City, and how digital transformation and the adoption of digital marketing strategies mediate this ...
Adito Aulia Andrian, Yunita Engriani
doaj   +1 more source

Organizing Innovation Complementarities between Cross-Functional Teams [PDF]

Cross-functional teams play a potentially important part in the innovation process enabling knowledge sharing, the development of trust and overcoming spatial and organizational barriers.
James H. Love, Giovanni Mangiarotti, Stephen Roper   +2 more
core  

Entrepreneurs' competency, marketing innovation, and enterprise growth: uncovering the mediating role of marketing innovation

Future Business Journal
Despite their large numbers, the vertical growth of micro, small, and medium enterprises (MSMEs) is not readily apparent, even though they have a substantial impact on Ethiopia’s economy.
Amare Abawa Esubalew, Sunday Abayomi Adebisi   +1 more
doaj   +1 more source

Catalyzing marketing innovation and competitive advantage in the healthcare industry: the value of thinking like an outsider. [PDF]

BMC Health Serv Res, 2018
Elrod JK, Fortenberry JL.
europepmc   +1 more source

Exploring the link between market orientation and innovation in the European and US insurance markets. [PDF]

Despite the increasing research importance of market orientation in the marketing literature, few comparative studies between the European Union and the USA have been conducted.
Maydeu Olivares, Alberto, Lado, Nora
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