Results 61 to 70 of about 3,024,297 (156)
American Journal of Business Science PhilosophyThis study investigates the relationships between strategic green marketing orientation (SGMO), green innovation, and marketing performance within the manufacturing sector in Saudi Arabia.
Ali Alhijris, Asem Alnasser
doaj +1 more source
Synergetic Basis of Innovation Marketing
Issues of synergetic effects of innovation marketing are considered in the article. It shows sources of synergetic effects of innovation marketing, types of synergism, synergetic effects of marketing innovations, as well as evaluation ...
Dehtyarova, Irina, Melnyk, Leonid
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The role of marketing in the design and innovation of future products in the connected digital economy [PDF]
, 2013 Technological advances could potentially enable the firm to serve contexts, i.e., achieving value-in-use with customers in their consumption contexts through the provision of offerings. Serving contexts must necessarily shift the role of marketing to the
Wakenshaw, Susan Y. L., Ng, Irene C. L.
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Business: Theory and PracticeThis study investigates the influence of digital media marketing strategy on brand innovation, performance, and overall marketing performance in Indonesia’s SME Creative Industry sector.
Weni Novandari +4 more
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The impact of non-technological innovation on technical innovation: do services differ from manufacturing? An empirical analysis of Luxembourg firms [PDF]
Generally speaking, the support of technological innovation has been viewed in terms of input such as R&D and instruments such as legal protection. The literature on innovation highlights the interactive nature of the innovation process in which non ...
NGUYEN Thi Thuc Uyen, MOTHE Caroline
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CIIC Forensic Report - Marketing & Communications - 2014.pdf
, 2015 A 2-page forensic report summarising insights drawn from Creative Industries Innovation Centre's interactions with the Marketing & Communications ...
Creative Industries Innovation Centre
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CIIC Forensic Report - Marketing Communications - 2013.pdf
, 2015 A 2-page forensic report summarising insights drawn from Creative Industries Innovation Centre's interactions with the Marketing & Communications ...
Creative Industries Innovation Centre
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Innovation, skills and performance in the downturn: an analysis of the UK innovation survey 2011 [PDF]
, 2014 The link between firms’ innovation performance and economic cycles, especially major downturns such as that of 2008-10, is a matter of great policy significance, but is relatively under-researched at least at the level of micro data on business ...
Frenz, Marion, Lambert, Ray
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Antecedents and consequences of marketing managers' conflict handling behaviors
, 2000 In this study, the authors develop and test a cross-cultural conceptual model of the organizational-based antecedents and consequences of marketing managers’ conflict-handling behaviors during the new product development process.
Xie, J +5 more
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Public policy implications of construction innovation research [PDF]
, 2006 This report undertakes an exploratory analysis of Construction Innovation research projects\ud in order to answer the question “What are the public policy implications of Construction\ud Innovation research?
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