The Relationship Among Knowledge Ambidexterity, Innovation, and Marketing Performance
Jurnal Aplikasi ManajemenThe relationship among knowledge management, organizational ambidexterity, innovation, and marketing performance is crucial in driving organizational success and competitive advantage in today's rapidly changing business environment.
Yohny Anwar, Indra Muis
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Strategig and Operational marketing
editorial reviewedCet ouvrage présente les analyses, les diagnostics et les décisions marketing dans le domaine des biens et des services, sur des marchés de consommation (B2C) et industriels (B2B), et via des transactions hors ligne et en ligne ...
de Moerloose, Chantal +2 more
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The Online Customer Decision-Making Styles as Marketing Innovation Strategies for the New Normal
, 2022 Mejía-Trejo J, Mercado OAE.
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Understanding the innovation adoption process of construction clients [PDF]
, 2006 Although the role of clients in stimulating construction innovation seems to be controversial, little has been known about their innovation adoption behaviour.
Guest, K +7 more
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The role of entrepreneurs is becoming increasingly important in Japanese industry and society. This role involves realization of innovations that broadly bring about more advanced lifestyles and production.
Kei Kuriki
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Innovation Success and Failure: The Moderating Role of Marketing Innovation
, 2018 Innovation is increasingly attracting attention by public authorities, firms and academics. Academic research has largely focused on the role of technological innovation in driving firm performance.
Ida D'Attoma +3 more
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AIM2 framework for smart marketing innovation using AI driven consumer analytics with SOR neural networks and XGBoost in Saudi retail. [PDF]
Sci RepAlarfaj FK +3 more
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Digital marketing innovation: New business models for pharmaceutical and medical device product marketing. [PDF]
Digit HealthHashimoto S, Motozawa Y, Mano T.
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Managing Knowledge in the Phygital Era: AI and Immersive Technologies for Innovation in Marketing
This study explores how advanced digital technologies—such as AI, AR/VR, and the metaverse—are transforming knowledge creation and sharing practices in marketing-oriented organizations.
Pattuglia S.
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Exploring new marketing opportunities: crowdsourcing and its role in strategic and marketing choices
, 2013 This paper examines the role of marketing strategies in a perspective of stronger customers involvements highlighting its evolution according to both theoretical and empirical contents.
DELLA CORTE, VALENTINA +3 more
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