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Artificial intelligence and marketing innovation: The mediating role of organizational culture [PDF]

Innovative Marketing
The rapid advancement of artificial intelligence (AI) is transforming the e-commerce landscape, prompting businesses to adopt innovative marketing strategies.
Abdelrehim Awad
doaj   +1 more source

Innovation in Marketing Channels [PDF]

In more recent years, the context of globalization in which market channel structures and strategies are developing is bringing to a more complex concept of marketing channels, with disintermediation or reintermediation, multichanneling and new roles ...
Fabio Musso
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Drivers of Marketing Innovation in Portuguese Firms [PDF]

This article aims at identifying and analyzing the drivers of innovation capacity of marketing in the context of Portuguese firms. From this standpoint, a theoretical framework is considered, which comprises the characterization of marketing innovation ...
Gastão Sousa, Maria Jose Silva, Jacinta Moreira, Jorge Simões   +3 more
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The R&D/marketing interface in product innovation : a case of the UK pharmaceutical industry [PDF]

This R&D/marketing interface study is of a multi-disciplinary nature. In the study the role of the R&D/marketing interface is re arded as the pursuit of competitive advantage through negotiated exchange process between the two parties.
Wang, Qing
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Marketing Innovations of Countries in the Context of the Implementation of the Sustainable Development Goals

Management Systems in Production Engineering
The primary goal of the study is to evaluate the marketing of innovations by business entities in various countries in the context of the implementation of the Sustainable Development Goals (SDGs).
Taraniuk Leonid, Taraniuk Karina, Korsakiene Renata, Miceikienė Astrida   +3 more
doaj   +1 more source

E-Novation: an offbeat view of innovation, E-marketing and a new collaborative information platform

, 2008
This paper defines E-Novation as an approach which is more powerful than traditional forms of innovation processes, through incorporation of a diverse range of views and ideas directly into development of service-dominant knowledge-based goods and ...
Pattinson, HM, Low, David R. (R10859), Low, David R., Pattinson, Hugh M. (R16588), Pattinson, Hugh M., Low, D   +5 more
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Knowledge Sharing, Innovation Capability, Responsive Capability, and Marketing Performance: an Empirical Study at UPN “Veteran” Jawa Timur

Indonesian Journal of Business and Entrepreneurship, 2019
Business organizations are required to be able to do effective marketing. Market change demands a business organization to have a marketing capability on innovation and responses in making a product to be competitive; therefore, it should create a ...
Rangga Restu Prayogo, Lia Nirawati
doaj   +1 more source

Can Business Development Services practitioners learn from theories on innovation and services marketing?� [PDF]

innovation, services, marketing, innovation, business ...
De Ruijter-de Wildt, Caniels, M.C.J., Romijn, H.A.   +2 more
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Quality Control Versus Innovation in Research on Marketing [PDF]

Brownlie and Saren (this issue) claim that “few innovative papers appear in the top marketing journals.” They attribute this problem to incentive structures.
JS Armstrong
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Entrepreneurship and marketing [PDF]

This article analyzes the relationship marketing and entrepreneurship. Marketing considered as an integral part of entrepreneurship. Commit role in relationship marketing and entrepreneurship innovation.
Sidorchuk, Roman
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