Corporate social responsibility and its role in the impact of marketing tools on strategic marketing [PDF]
Journal of Project ManagementThis paper aims to examine the role of CSR in the impact of two marketing tools (social media and CRM) on two dimensions of strategic marketing (innovation orientation and marketing capabilities).
Ahmad Saleh Altwaijri
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International Journal of Business, Economics, and Social DevelopmentThe reseacrh goals to examine the influence of product innovation and marketing capability on the marketing performance of rattan Small and Medium Enterprises (SMEs) in Cirebon Regency.
Sri Hartati +2 more
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Journal of Economics, Business & Accountancy Ventura, 2015 This study deals with marketing innovation, market orientation, and social capital in affecting the competitive advantage and marketing performance in Micro, Small, and Medium Enterprises (MSMEs) of embroidery in Central Java Province.
Ag. Sunarno Handoyo
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The MarTech Ecosystem as A Driver of Innovative Enterprise Development: A Conceptual Approach in The Era of Global Transformations [PDF]
Economic Sustainability and Business PracticesThis study examines the role of the marketing technology ecosystem as a driver of innovative enterprise development in the context of global economic transformations.
Zinaida Andrushkevych
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Marketing communications model for innovation networks [PDF]
, 2015 Innovation is an increasingly relevant concept for the success of any organization, but it also represents a set of internal and external considerations, barriers and challenges to overcome.
Américo Mateus +5 more
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Application of technological innovations in marketing activities of the enterprise [PDF]
E3S Web of Conferences, 2019 This article presents the results of the study of problems related to the management of business activity of high-tech companies, the key components of which are include innovation and marketing activities.
Onaltayev Darkhan +4 more
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The role of competitive advantage in the marketing performance of culinary MSMEs in Semarang Regency
Journal of Management Small and Medium Enterprises (SME's)This study aims to examine the effects of digital marketing, price penetration, product innovation, and competitor orientation on the marketing performance of culinary MSMEs in Semarang Regency.
Risma Lestari +2 more
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THE FEATURES OF INNOVATIVE ACTIVITY UNDER THE OPEN INNOVATION MODEL
Статистика и экономика, 2016 The article discusses the distinctive characteristics of open and closed models of functioning of the innovation sphere. Justified the use of interaction marketing approach to relationship management of innovation sphere. Two sets of marketing functions -
Julia P. Kulikova
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Leveraging Marketing Dexterity for Sustainable Competitive Advantage: Examining the Mediating Role of Innovation Capabilities and the Moderating Impact of Organizational Agility in Egypt’s Food & Beverage Sect [PDF]
Mağallaẗ Rāyaẗ Al-Dawliyyaẗ Lil ʿulūm Al-TiğāriyyaẗThis study explores how marketing dexterity, innovation capabilities, and organizational agility contribute to achieving sustainable competitive advantage (SCA).Using data from 346 senior decision-makers in Egypt’s food and beverage sector, the research ...
د. مي شوقي جمال الدين +3 more
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The effect of entrepreneurial marketing on marketing performance through innovation (Case study: companies active in industrial automation, communications, computer and digital equipment) [PDF]
مدیریت بازرگانی, 2014 The current paper aims to investigate the effect of entrepreneurial marketing on innovation considering the moderating effect of two-factor learning orientation and organizational structure.
Ali Safari, Razieh Gharebashlooni
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