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Misunderstood or lacking legitimacy? [PDF]
, 2007 In spite of the rising interest in marketing within professional service firms in the last twenty years, past research has identified a reluctant acceptance and application of marketing within these organisations.
Cohen, G, Sims, D
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Factors for Marketing Innovation in Portuguese Firms CIS 2014
Mathematical and Computational Applications, 2019 Globalization, radical and frequent changes as well as the increasing importance of applying knowledge through the efficient implementation of innovation is critical under the current circumstances.
Patrícia Monteiro +2 more
doaj +1 more source
Jurnal Aplikasi Manajemen, 2021 This study aims to analyze the effect of product innovation, entrepreneurial orientation, and competitive advantage on marketing performance; test the effect of product innovation and entrepreneurial orientation towards marketing performance through ...
Raiza Nora Dahana +2 more
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Shift from Product Innovation Strategy to Marketing Innovation Strategy to Add Value to the Firm
Management Dynamics in the Knowledge Economy, 2022 This article explores the role of innovation strategies for enhancing the competitiveness of SMEs in global markets. Based on a literature review of innovation strategies, these strategies were separated into four groups: product innovation, process ...
Fatima BOUHELAL, Lakhdar ADOUKA
doaj
Marketing mechanisms in the activity of the regional innovation ecosystem [PDF]
E3S Web of Conferences, 2021 The paper examines marketing problems in the activity of the innovative ecosystem of the region, the main directions of world trends in the field of innovation.
Lanskaya Darya +4 more
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Analyzing marketing innovation in Peruvian manufacturing companies of lower technological intensity [PDF]
RAE: Revista de Administração de Empresas, 2020 Non-technological innovation has attracted much interest from researchers, understood as non-technological innovation, the realization of organizational and marketing innovation.
Javier Fernando Del Carpio Gallegos +1 more
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Cogent Business & Management, 2023 The Corona Virus, or COVID-19, has become one of the world’s issues, not only affecting health but also the Indonesian economy. One of the sectors that has been impacted was micro, small, and medium enterprises (MSMEs), whose performance has decreased ...
Diana Sari +3 more
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SAGE Open, 2022 Based on dynamic capability and contingency theory, authors examined the direct connection between Service innovation, Marketing innovation and Customer satisfaction, and the interacting mechanism of competitive intensity.
Chijioke Nwachukwu, Hieu Minh Vu
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MSMEs DIGITAL MARKETING AND ENTREPRENEURSHIP'S FACTOR OF PERFORMANCE: JAMBI (INDONESIA) PERSPECTIVE
Jurnal Ekonomi Pendidikan dan Kewirausahaan, 2022 This research investigates the entrepreneurial dimension, innovation, and digital marketing on market and finance performance. These research samples consist of 260 MSME actors in the city of Jambi.
Vivi Usmayanti, Mira Gustiana Pangestu
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Marketing Innovation in Tourism
, 2020 Tourism businesses have become virtual organisations linked to information technology available for innovation in marketing as well as using other platforms in the social media environment such as Facebook, Instagram, etc.
Arnott, Ian, Nadda, V.
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