Results 251 to 260 of about 9,080,322 (293)

Marketing Knowledge Management

2006
The book describes a marketing knowledge management process based on a 3-step model. Assuming that knowledge is a fundamental asset for a firm to achieve sustainable competitive advantages, the book combines two research traditions - knowledge management and marketing management - to present the characteristics of marketing knowledge and the ...
openaire   +2 more sources

“MARKET TIMING AND PORTFOLIO MANAGEMENT”

The Journal of Finance, 1978
Previous literature relating to market timing includes a brief discussion by Jensen [10], of the implications of market timing for his measure of portfolio performance. In a second study, Jensen [12] has expanded on his earlier work and we will discuss parts of the second paper below. Campanella [4] has considered the influence of timing upon portfolio
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MARKETING MANAGEMENT IN COMPETITIVE MARKETS

Industrial Economics, 2022
Tatyana Abdulkamalovna Kamalova, Mariam Alilovna Kurbanmagomedova   +1 more
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Marketing und Marketing-Management

1997
Absatzpolitische Aspekte werden heutzutage sowohl in der Theorie als auch in der Praxis unter dem Begriff Marketing diskutiert, wobei die Inhalte des modernen Marketing weit uber die der klassischen Absatzpolitik, die sich nur mit dem Einsatz und der Koordination der absatzpolitischen Instrumente beschaftigte, hinausgehen.
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Market management

British Journal of Healthcare Management, 2009
After nearly two decades of one form or another of internal market–though a constant has been the separation of those with the money and no services (purchasers), and those with services but no money (providers) with a requirement to swap one for the other–there is an embarrassing lack of evidence that this economic arrangement has produced any ...
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Marketing Management

2022
Il volume affronta in modo completo e globale il marketing management. Dall'edizione originale del prof Kotler, siamo giunti alla quindicesima edizione, ed alla terza edizione (dalla dodicesima alla quindicesima) italiana coautorata da Fabio Ancarani e Michele ...
Ancarani F., Costabile M., Kotler P., Keller K., Chernev A.   +4 more
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Management and Marketing

The textbook outlines modern theoretical and practical provisions of management and marketing, the application of which is necessary for successful, sustainable business development. Special attention is paid to marketing strategies, effective management methods, innovations, business planning, and corporate ethics.
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Managing the Marketing Effort

Optometry - Journal of the American Optometric Association, 2004
openaire   +2 more sources

Management and Marketing / Management und Marketing

1998
openaire   +1 more source

The impact of investor impatience and environmental turbulence on myopic marketing management and stock performance

, 2017
Tuck Siong Chung, A. Low
semanticscholar   +1 more source