Results 241 to 250 of about 110,654 (267)

Marketing Strategy and Management

1991
openaire   +1 more source

Chief Marketing Officers: A Study of Their Presence in Firms'Top Management Teams

Journal of Marketing, 2008
Pravin Nath, Vijay Mahajan
exaly  

The Role of Marketing Channels in Supply Chain Management

Journal of Retailing, 2015
G Tomas M Hult, Donald J Lund, Jeannette A Mena   +2 more
exaly  

Co-management of purchasing and marketing: Why, when and how?

Industrial Marketing Management, 2016
Stephan M Wagner
exaly  

The role of marketing in supply chain management

International Journal of Physical Distribution and Logistics Management, 2000
John T Mentzer
exaly  

Scientific marketing management and the emergence of the ethical marketing concept

Journal of Marketing Management, 2012
Mark Tadajewski, D G Brian Jones
exaly  

Effect of management commitment to internal marketing on employee work attitude

International Journal of Hospitality Management, 2015
Wai Ming To, Billy T W Yu
exaly  

Market orientation and marketing management of traditional food producers in the EU

British Food Journal, 2012
Xavier Gellynck, Alessandro Banterle, Bianka Kühne   +2 more
exaly  

Customer relationship management in financial services: towards information-enabled relationship marketing

Journal of Strategic Marketing, 2001
Lynette Ryals, Adrian Payne
exaly  

Marketing and Management

Journal of the American Academy of Nurse Practitioners, 1995
Melinda Jenkins, Donna L. Torrisi
openaire   +1 more source