Results 241 to 250 of about 9,080,322 (293)
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Business strategy and the management of digital marketing
Business Horizons, 2021The internet brought disruptive change to the business landscape through the creation of a whole host of digital marketing tactics. But with these new tactical options has come the need for marketing managers to (1) prioritize what they wish to ...
Eric M. Olson +3 more
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On the efficiency of markets for managers [PDF]
Economic Theory, 2000 zbMATH Open Web Interface contents unavailable due to conflicting licenses.
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Journal of Public Health, 1993
This paper considers the management of markets in the context of the reformed National Health Service (NHS). There are three facets to managing markets: regulating and monitoring markets to ensure that they are competent, managing contracts, and managing agents.
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This paper considers the management of markets in the context of the reformed National Health Service (NHS). There are three facets to managing markets: regulating and monitoring markets to ensure that they are competent, managing contracts, and managing agents.
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Marketing management, market strategy and strategic management: domain realignment and redefinition
Journal of Strategic Marketing, 1997This paper is concerned with an important problem in designing and delivering educational and training programmes in the areas of strategic marketing and strategic management. This problem is how to handle the interface between the two fields. The paper voices a concern that traditional approaches neglect important issues emerging in the real world of ...
Piercy, Nigel F. +3 more
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Asia-Pacific Journal of Management Research and Innovation
Retail marketing management is a basic part of the more extensive marketing field, zeroing in on systems, devices and practices that retailers use to advance their products and services successfully.
Tanmoy Ghosh
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Retail marketing management is a basic part of the more extensive marketing field, zeroing in on systems, devices and practices that retailers use to advance their products and services successfully.
Tanmoy Ghosh
semanticscholar +1 more source
Marketing and Non‐marketing Managers
Marketing Intelligence & Planning, 1990The hypothesis that broadly defined managerial functions can be subdivided on the basis of their members′ internal and external task orientations, and that the resulting subfunctions are, respectively, predominantly “adaptive” or “innovative” in terms of Kirton′s adaption‐innovation theory, was tested. Data from samples of British (N = 115), Australian
Gordon R. Foxall +3 more
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The “Market Model” In Investment Management
The Journal of Finance, 1980CURRENT INVESTMENT PRACTICE, much influenced by the literature of the past two decades on capital asset pricing, relies heavily upon the concept of the "market portfolio." It is believed that the market portfolio of all outstanding risky securities is the most appropriate construct, but that an acceptable substitute for each class of securities (or ...
Rudd, Andrew, Rosenberg, Barr
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Marketing’s role in management
1982Sustained success in management demands continuous co-operation, of a high order, between all the departments of a firm, acknowledging the inter- and intra-dependence of all managerial decisions and action. No one management discipline is omnipotent. All are co-equals though sometimes, according to the nature and needs of a business, one activity might
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Market management and planning
1982‘Market’ can be described simply as a group of people able and willing to buy a particular product or service. While with consumer goods and durables ‘people’ means the consumers, with industrial products and capital equipment the ‘people’ are in fact commercial firms and business enterprises. Modern usage has given several meanings to the word ‘market’
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Marketing management and marketing research
Journal of Marketing Management, 2012Abstract This article describes elements of the author's long career as a marketing researcher and professor of marketing, giving examples from his experience studying marketplace issues for many organisations and researching the nature of marketing.
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