Results 221 to 230 of about 110,654 (267)
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Marketing management and marketing research
Journal of Marketing Management, 2012Abstract This article describes elements of the author's long career as a marketing researcher and professor of marketing, giving examples from his experience studying marketplace issues for many organisations and researching the nature of marketing.
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Marketing Knowledge Management
2006The book describes a marketing knowledge management process based on a 3-step model. Assuming that knowledge is a fundamental asset for a firm to achieve sustainable competitive advantages, the book combines two research traditions - knowledge management and marketing management - to present the characteristics of marketing knowledge and the ...
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“MARKET TIMING AND PORTFOLIO MANAGEMENT”
The Journal of Finance, 1978Previous literature relating to market timing includes a brief discussion by Jensen [10], of the implications of market timing for his measure of portfolio performance. In a second study, Jensen [12] has expanded on his earlier work and we will discuss parts of the second paper below. Campanella [4] has considered the influence of timing upon portfolio
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Marketing as promise management: regaining customer management for marketing
Journal of Business & Industrial Marketing, 2009PurposeIn today's competitive markets where market offerings are far more complicated and customer interfaces are far broader than conventional marketing models assume, marketing has become increasingly tactical and lost control of the customer management process.
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Marketing und Marketing-Management
1997Absatzpolitische Aspekte werden heutzutage sowohl in der Theorie als auch in der Praxis unter dem Begriff Marketing diskutiert, wobei die Inhalte des modernen Marketing weit uber die der klassischen Absatzpolitik, die sich nur mit dem Einsatz und der Koordination der absatzpolitischen Instrumente beschaftigte, hinausgehen.
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Vision: The Journal of Business Perspective, 2013
D.G. Brian Jones, Pioneers in Marketing: A Collection of Biographical Essays. New York: Routledge, 2012, xv + 192 pp., Price not mentioned (Hardback).
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D.G. Brian Jones, Pioneers in Marketing: A Collection of Biographical Essays. New York: Routledge, 2012, xv + 192 pp., Price not mentioned (Hardback).
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MARKETING MANAGEMENT IN COMPETITIVE MARKETS
Industrial Economics, 2022Tatyana Abdulkamalovna Kamalova +1 more
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British Journal of Healthcare Management, 2009
After nearly two decades of one form or another of internal market–though a constant has been the separation of those with the money and no services (purchasers), and those with services but no money (providers) with a requirement to swap one for the other–there is an embarrassing lack of evidence that this economic arrangement has produced any ...
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After nearly two decades of one form or another of internal market–though a constant has been the separation of those with the money and no services (purchasers), and those with services but no money (providers) with a requirement to swap one for the other–there is an embarrassing lack of evidence that this economic arrangement has produced any ...
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2022
Il volume affronta in modo completo e globale il marketing management. Dall'edizione originale del prof Kotler, siamo giunti alla quindicesima edizione, ed alla terza edizione (dalla dodicesima alla quindicesima) italiana coautorata da Fabio Ancarani e Michele ...
Ancarani F. +4 more
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Il volume affronta in modo completo e globale il marketing management. Dall'edizione originale del prof Kotler, siamo giunti alla quindicesima edizione, ed alla terza edizione (dalla dodicesima alla quindicesima) italiana coautorata da Fabio Ancarani e Michele ...
Ancarani F. +4 more
openaire +1 more source