Results 231 to 240 of about 9,080,322 (293)
Some of the next articles are maybe not open access.
Vision: The Journal of Business Perspective, 2013
D.G. Brian Jones, Pioneers in Marketing: A Collection of Biographical Essays. New York: Routledge, 2012, xv + 192 pp., Price not mentioned (Hardback).
N. Jindal
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D.G. Brian Jones, Pioneers in Marketing: A Collection of Biographical Essays. New York: Routledge, 2012, xv + 192 pp., Price not mentioned (Hardback).
N. Jindal
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Marketing as promise management: regaining customer management for marketing
Journal of Business and Industrial Marketing, 2009PurposeIn today's competitive markets where market offerings are far more complicated and customer interfaces are far broader than conventional marketing models assume, marketing has become increasingly tactical and lost control of the customer management process.
Christian Gronroos
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Industrial Marketing Management
Industrial Marketing Management, 2015M. Hingley, R. Angell, A. Lindgreen
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The current and future state of the marketing management profession
Journal of Marketing Theory and Practice, 2023Purpose This study evaluates the current responsibilities, skills, and knowledge sets required by marketing managers. Furthermore, it seeks to make projections about the future of the marketing management profession.
Samer Elhajjar
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The International Journal of Electrical Engineering & Education, 2021
Research has shown that the world’s population is currently 7.8 billion, out of which 28% are exposed to the online market. Creating a sports management system for basketball teams will thus have a great impact to the approximately 2.2 billion people ...
L. Meng, Qindi Feng
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Research has shown that the world’s population is currently 7.8 billion, out of which 28% are exposed to the online market. Creating a sports management system for basketball teams will thus have a great impact to the approximately 2.2 billion people ...
L. Meng, Qindi Feng
semanticscholar +1 more source
Management Science, 2023
We analyze the relation between time-series predictability and factor investing. We use a large set of financial, macroeconomic, and technical variables to time-series-manage the market portfolio. A combination of the out-of-sample market excess return forecasts of all variables yields a managed market portfolio that generates alphas relative to cross-
Fabian Hollstein, Marcel Prokopczuk
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We analyze the relation between time-series predictability and factor investing. We use a large set of financial, macroeconomic, and technical variables to time-series-manage the market portfolio. A combination of the out-of-sample market excess return forecasts of all variables yields a managed market portfolio that generates alphas relative to cross-
Fabian Hollstein, Marcel Prokopczuk
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Innovative digital marketing management in B2B markets
, 2021This special issue of Industrial Marketing Management aims to develop useful knowledge and generate new insights into and applications of digital marketing in B2B markets.
K. Kim, Hakil Moon
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Management challenges and markets
The International Journal of Health Planning and Management, 1994AbstractThe scarcity of resources in healthcare systems has general causes and country‐specific causes. Common to most healthcare systems is a strong emphasis on management and an increased attention to the role of the market. Management and market are concepts which need clarification: management applies not only to individual institutions but to ...
E, Borgonovi, P R, Brovetto
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THE SCIENTIFIC CONTENT OF MANAGEMENT MARKETING AND MARKETING MANAGEMENT [PDF]
Holistic Marketing Management, 2012 Concept – Management Marketing. The rightful understanding of this compound noun has to take in consideration the complex content of the two sciences, the way in which their conceptual defining, methods and specific instruments appear in the common relation generated by processes and connections through which the company’s activities are organically ...
PAPUC, Mihai, SMEDESCU, Ion
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Proceedings of the special interest group on management information system's 47th annual conference on Computer personnel research, 2009
Prediction markets have recently emerged as a group decision making tool with a range of potential applications, including forecasting, estimation, and innovation management. This research aims to identify the factors that drive or inhibit prediction market adoption within organizations.
Patrick Buckley, Fergal McGrath
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Prediction markets have recently emerged as a group decision making tool with a range of potential applications, including forecasting, estimation, and innovation management. This research aims to identify the factors that drive or inhibit prediction market adoption within organizations.
Patrick Buckley, Fergal McGrath
openaire +1 more source