Results 231 to 240 of about 110,654 (267)

Managing the Marketing Effort

Optometry - Journal of the American Optometric Association, 2004
openaire   +2 more sources

Management and Marketing

The textbook outlines modern theoretical and practical provisions of management and marketing, the application of which is necessary for successful, sustainable business development. Special attention is paid to marketing strategies, effective management methods, innovations, business planning, and corporate ethics.
openaire   +1 more source

Strategic orientation, innovation performance and the moderating influence of marketing management

Journal of Business Research, 2019
Pamela Adams, Isabel Maria Bodas Freitas, Roberto FONTANA   +2 more
exaly  

With Power Comes Responsibility: How Powerful Marketing Departments Can Help Prevent Myopic Management

Journal of Marketing, 2019
Raji Srinivasan
exaly  

Management and Marketing / Management und Marketing

1998
openaire   +1 more source

Marketing and Public Sector Management

European Journal of Marketing, 1994
Kieron Walsh
exaly  

Demand chain management-integrating marketing and supply chain management

Industrial Marketing Management, 2007
Uta Jüttner, Martin Christopher
exaly  

Marketing Management For Non‐Marketing Managers

2017
openaire   +1 more source

Management in Action To Market, To Market

Management in Education, 1988
openaire   +1 more source

Knowledge management and data mining for marketing

Decision Support Systems, 2001
Michael J Shaw, Chandrasekar Subramaniam   +1 more
exaly