Results 281 to 290 of about 8,221,932 (331)

Marketing Management

2022
Il volume affronta in modo completo e globale il marketing management. Dall'edizione originale del prof Kotler, siamo giunti alla quindicesima edizione, ed alla terza edizione (dalla dodicesima alla quindicesima) italiana coautorata da Fabio Ancarani e Michele ...
Ancarani F., Costabile M., Kotler P., Keller K., Chernev A.   +4 more
openaire   +1 more source

Green marketing orientation: achieving sustainable development in green hotel management

Journal of Hospitality Marketing & Management, 2019
The sustainable consumption behavior of customers affects the sustainable development of society. Customers’ pro-environment behavior provides economic benefits to society and ensures the sustainable development of the environment.
K. Chung
semanticscholar   +1 more source

Marketing Knowledge Management

2006
The book describes a marketing knowledge management process based on a 3-step model. Assuming that knowledge is a fundamental asset for a firm to achieve sustainable competitive advantages, the book combines two research traditions - knowledge management and marketing management - to present the characteristics of marketing knowledge and the ...
openaire   +2 more sources

Marketing und Marketing-Management

1997
Absatzpolitische Aspekte werden heutzutage sowohl in der Theorie als auch in der Praxis unter dem Begriff Marketing diskutiert, wobei die Inhalte des modernen Marketing weit uber die der klassischen Absatzpolitik, die sich nur mit dem Einsatz und der Koordination der absatzpolitischen Instrumente beschaftigte, hinausgehen.
openaire   +1 more source

Business strategy and the management of digital marketing

Business Horizons, 2021
Eric M. Olson, K. M. Olson, Andrew J. Czaplewski, T. Key   +3 more
semanticscholar   +1 more source

Fuzzy-set Qualitative Comparative Analysis (fsQCA): Guidelines for research practice in Information Systems and marketing

International Journal of Information Management, 2021
Ilias O Pappas, Arch G Woodside
exaly  

Industrial Marketing Management

Industrial Marketing Management, 2007
openaire   +1 more source

The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy

Journal of Business Research, 2020
Hongwei He
exaly  

Marketing Management

2002
MOSCA, Fabrizio, RE P.
openaire   +3 more sources

Business to Business Marketing Management

, 2017
Alan Zimmerman
semanticscholar   +1 more source