Results 291 to 300 of about 8,221,932 (331)

Marketing management : analysis, planning, and control

, 1973
N. Borden, P. Kotler
semanticscholar   +1 more source

An assessment of the use of partial least squares structural equation modeling in marketing research

Journal of the Academy of Marketing Science, 2011
Marko Sarstedt, Christian M Ringle, Jeannette A Mena   +2 more
exaly  

Management and Marketing / Management und Marketing

1998
openaire   +1 more source

Marketing Management For Non‐Marketing Managers

2017
openaire   +1 more source

How artificial intelligence will change the future of marketing

Journal of the Academy of Marketing Science, 2019
Thomas Davenport, Abhijit Guha, Dhruv Grewal   +2 more
exaly  

Uniting the Tribes: Using Text for Marketing Insight

Journal of Marketing, 2020
Ashlee Humphreys, Stephan Ludwig, Wendy W Moe   +2 more
exaly  

Managing Marketing

2012
Roger Palmer, Juanita Cockton, Graham Cooper   +2 more
openaire   +1 more source

Loyalty card adoption in SME retailers: the impact upon marketing management

, 2015
Karise Hutchinson, L. Donnell, A. Gilmore, A. Reid   +3 more
semanticscholar   +1 more source

Customer experience management: toward implementing an evolving marketing concept

Journal of the Academy of Marketing Science, 2015
Christian Homburg, Danijel Jozic, Christina Kuehnl   +2 more
semanticscholar   +1 more source

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Journal of Marketing, 2009
Michael Trusov, Koen Pauwels
exaly