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Marketing methods of industrial activity management: adaptive marketing [PDF]
E3S Web of Conferences, 2023 The actualization of marketing management methods is due to the ongoing policy of import substitution and the promising development of strategic directions of industrial business.
Krasyuk Irina, Bragin Alexey
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The intellectual structure of behavioral strategy: A bibliometric study [PDF]
Strategic Management, 2022 Behavioral strategy is a relatively new subfield of strategic management and yet its roots go back to the origins of the discipline. Its rapid growth over the last few years, the interest created in the research community, and the intrinsically ...
Urío Santiago +2 more
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High-tech marketing: Challenges and opportunities for the Russian Federation
Управление, 2023 The purpose of the study is to search for guidelines for holistic marketing in solving the problems of high-tech development of the Russian economy. The article reveals the problems and opportunities of marketing for high-tech solutions in the Russian ...
I. V. Alyoshina
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Marketing Mix Modeling Using PLS-SEM, Bootstrapping the Model Coefficients
Mathematics, 2021 Partial least squares structural equations modeling (PLS-SEM) uses sampling bootstrapping to calculate the significance of the model parameter estimates (e.g., path coefficients and outer loadings). However, when data are time series, as in marketing mix
Mariano Méndez-Suárez
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Social power of preadolescent children on influence in their mothers’ purchasing behavior: Initial study in Peruvian toy stores [PDF]
Journal of Economics Finance and Administrative Science, 2018 Purpose - This paper aims to investigate the relationship between legitimate and expert social power types of preadolescent children on the influence perception in their mothers’ purchasing behavior in Peruvian toy stores.
Miriam Carrillo +2 more
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Dropout Intentions in Higher Education: Systematic Literature Review
Journal on Efficiency and Responsibility in Education and Science, 2023 College dropout proves to be a critical problem in undergraduate programs that directly affects students and the related community, due to direct economic losses and significant social costs.
José Carlos Véliz Palomino +1 more
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Customer Satisfaction in e-Commerce during the COVID-19 Pandemic
Systems, 2022 The declared state of emergency and the measures taken against the spread of coronavirus by governments have increased Internet shopping. All companies, regardless of size and type of business activity, had to adapt their business models to the new ...
Galina Ilieva +3 more
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Modelling trust dimensions on social media
Journal of Business Economics and Management, 2022 Trust plays an important role in social media communication. For companies, trust is an important determinant of successful online communication. Thus, there is a pressing need to understand consumers’ trust in the socially mediated environment This ...
Michal Mičík +2 more
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The Influence of Regulation on Trust and Risk Preference in Sharing Communities
Frontiers in Psychology, 2020 Sharing within communities has gained popularity in recent years. However, taking part in a community also comes with a certain amount of risk. This perceived amount of risk can be contained by regulations within a community as well as by potential ...
Sarah Marth +6 more
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Evaluation of renewable energy resources using integrated Shannon Entropy—EDAS model
Sustainable Operations and Computers, 2020 To increase efficiency of energy sector, the implementation of renewable energy systems and finding most appropriate renewable energy resource is of high significance for governments. One of the fundamental decision-making problems in energy sector is to
Morteza Yazdani +3 more
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