Results 201 to 210 of about 145,063 (266)

Trends in EU regulatory assessment of oncology medicines. [PDF]

ESMO Open
Pabsch T, Pignatti F, Day F, Sepodes B, Enzmann H.   +4 more
europepmc   +1 more source

Marketing-AutoM3L: domain-aware automated machine learning for financial customer analytics. [PDF]

Front Artif Intell
Tian Y, Shao W, Deng Z.
europepmc   +1 more source

Greenwashing and Green Marketing on Social Media: Implications for Trust-Related Reactions in the Food Sector. [PDF]

Foods
Vukasović T, Trglavčnik M, Faganel A.
europepmc   +1 more source

Tobacco industry interference with the point-of-sale advertising, promotion, and sponsorship ban near educational facilities in Armenia. [PDF]

Eur J Public Health
Hayrumyan V, Sargsyan Z, Petrosyan V.
europepmc   +1 more source

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Marketing methods for software

Journal of Systems and Software, 1987
Abstract This article discusses several marketing considerations that are especially appropriate for software products. These include: the importance of focusing on customer needs, market segmentation, developing a marketing strategy, the software product life cycle, strategies for positioning a software product, selecting an effective brand name ...
Hershey H. Friedman, Linda Weiser Friedman   +1 more
openaire   +1 more source

Marketing Research Methods

2021
Covering both quantitative and qualitative methods, this book examines the breadth of modern market research methods for upper level students across business schools and social science faculties. Modern and trending topics including social networks, machine learning, big data, and artificial intelligence are addressed and real world examples and case ...
Mercedes Esteban-Bravo, Jose M. Vidal-Sanz   +1 more
openaire   +2 more sources