Results 211 to 219 of about 145,380 (219)

On Rethinking Marketing: Our Discipline, Our Practice, Our Methods

European Journal of Marketing, 1994
Shelby Hunt
exaly  

A comparison of marketing teaching methods in North American and European universities

Marketing Intelligence and Planning, 2006
Natalia Vila-López, Inés Küster
exaly  

Special issue on creative methods of inquiry in arts marketing

International Journal of Culture, Tourism and Hospitality Research, 2010
Gretchen Larsen, Daragh O’Reilly
exaly  

Observational data collection methods for services marketing: An overview

Journal of the Academy of Marketing Science, 1992
Raymond P Fisk, Stephen J Grove
exaly  

Mixed methods research in sport marketing

International Journal of Multiple Research Approaches, 2015
Norm O'Reilly
exaly  

Handbook of Research Methods for Marketing Management

2021
exaly  

Forgotten classics: Marketing Methods by Ralph Starr Butler (1918)

Journal of Historical Research in Marketing, 2015
exaly  

Successful Direct Marketing Methods

Journal of Research in Interactive Marketing, 2008
exaly  

History of Qualitative Research Methods in Marketing

2006
exaly