Results 241 to 250 of about 145,063 (266)

On Rethinking Marketing: Our Discipline, Our Practice, Our Methods

European Journal of Marketing, 1994
Shelby D Hunt
exaly  

Advanced methods of marketing

Electronics and Power, 1977
openaire   +1 more source

Marketing optimization methods

2018
Murali K. Mantrala, Vamsi K. Kanuri
openaire   +1 more source

Money, Markets and Method

Robert W. Clower has had a profound effect on the theory and practice of economics. The distinguished group of contributors to this book celebrates his seminal contribution to economic methodology and theory by providing key accounts of important themes in the area of money, markets and method.
openaire   +1 more source

Forgotten classics: Marketing Methods by Ralph Starr Butler (1918)

Journal of Historical Research in Marketing, 2015
Thomas L Powers
exaly  

Church Marketing Communication Methods

Services Marketing Quarterly, 2002
Robert J Vokurka
exaly  

Project method of marketing analysis of the international market

It has been proven that social networks are a proven and effective tool for collecting information about consumers and competitors, relevant for companies in many fields of activity, allowing them to see the market from the inside. SEO – search engine optimization – is a set of measures aimed at increasing the site’s position when responding to queries
Gliznutsa, M. Ju., Kramskoi, D. Ju.
openaire   +1 more source

Observational data collection methods for services marketing: An overview

Journal of the Academy of Marketing Science, 1992
Stephen J Grove, Raymond P Fisk
exaly  

Benefits and challenges of conducting multiple methods research in marketing

Journal of the Academy of Marketing Science, 2010
Donna F Davis, Susan L Golicic
exaly  

A comparison of marketing teaching methods in North American and European universities

Marketing Intelligence and Planning, 2006
Inés Küster, Natalia Vila-López
exaly