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Marketing Research Methods

2021
Covering both quantitative and qualitative methods, this book examines the breadth of modern market research methods for upper level students across business schools and social science faculties. Modern and trending topics including social networks, machine learning, big data, and artificial intelligence are addressed and real world examples and case ...
Mercedes Esteban-Bravo, Jose M. Vidal-Sanz   +1 more
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CADAC methods in market research

Proceedings of the 23rd International Conference on Information Technology Interfaces, 2001. ITI 2001., 2001
Informatic revolution had a consequence: fast development of market research methods. In the 80's a new group of market research methods called CADAC (Computer Assisted DAta Collection ) is being developed. Computer assisted interviewing has become rapidly popular partly because it provides better data quality and data analysis than traditional methods.
Horvat, Jasna, Marković, Suzana, Perenčević, Mile   +2 more
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Electricity Markets: Transmission Prices Methods

2010
In the context of electricity markets, transmission pricing is an important tool to achieve an efficient operation of the electricity system. The electricity market is influenced by several factors; however the transmission network management is one of the most important aspects, because the network is a natural monopoly.
Ferreira, Judite, Vale, Zita, Morais, H.
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Reviewing Market Segmentation Methods in Political Marketing

2013
Market segmentation and the careful selection of appropriate market segments enable organizations to identify safer and more profitable areas of activity while strengthening their competitive position. In rapidly changing environments, segmentation must be approached as a continuous and systematic process, reviewed regularly to ensure alignment with ...
Esmaeili, Zeinab, Hosseini, Majid
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Classification Methods for Market Making in Auction Markets

The Journal of Financial Data Science, 2021
Can machines learn to reliably predict auction outcomes in financial markets? The authors study this question using classification methods from machine learning and auction data from the request-for-quote protocol used in many multi-dealer-to-client markets. Their answer is affirmative.
Nikolaj Normann Holm, Mansoor Hussain, Murat Kulahci   +2 more
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Market-Based Method

2018
Under a market-based approach the value of the firm is calculated by comparing it with similar businesses, for which significant and recent indications on price are available. The chapter examines both the comparable companies method and the comparable transactions method, from both an asset-side (EV/Revenues, EV/EBITDA, EV/EBIT, EV/Free cash flow) and
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Marketing Your Methods: Avoiding Market Farces

Journal of Further and Higher Education, 1994
Abstract This article is intended to resurrect some issues becoming dangerously displaced amidst current changes in the Post‐Compulsory Education sector: why teaching/ learning methods are still important; how effective methods can develop critical, independent learners; the identification of these methods with some — though not exhaustive — sources ...
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International Market Analysis: Theories And Methods

Journal of Euromarketing, 2009
Indlægget anmelder bogen International Market Analysis, skrevet af professor ved Centre of International Business, Institut for Erhversstudier, Aalborg Universitet. Bogen er forfriskende ny i sin måde at angribe et klasssisk problem på, idet den anskuer markedsnalysen ud fra måden vi tænker markeder på.
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Marketing methods for software

Journal of Systems and Software, 1987
Abstract This article discusses several marketing considerations that are especially appropriate for software products. These include: the importance of focusing on customer needs, market segmentation, developing a marketing strategy, the software product life cycle, strategies for positioning a software product, selecting an effective brand name ...
Hershey H. Friedman, Linda Weiser Friedman   +1 more
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Market Structure, Marketing Method, and Price Instability

The Quarterly Journal of Economics, 1991
Data for metals sold on commodity exchanges and at prices set by producers are used to test the relationship between the organization of markets and the behavior of prices. On the production side the question is whether prices are more stable in concentrated industries.
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