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Quantitative methods in marketing
2008Marketing was one of the last of the major functional areas of management activity to be entered by quantitative methods and techniques in a systematic way, and only in the last four decades or so was any significant progress achieved. This relative lag of quantitative methods progress in marketing was attributed to a number of factors:1 The complexity
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Advanced Methods for Modeling Markets (AMMM)
2017Over the last six decades, marketing concepts, tools, and knowledge have gone through tremendous developments. A general trend toward formalization has affected decision making and has clarified the relationship between marketing efforts and performance measures.
Leeflang, Peter S.H. +3 more
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2011
Today’s marketing environment can look intimidating, and even scary to a marketing professional. One of the reasons you may be holding this book in your hand or perhaps your choice of e-book reader is the hope that this book will assist you in navigating, overcoming, and meeting the often daunting challenges that you as a contemporary marketing ...
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Today’s marketing environment can look intimidating, and even scary to a marketing professional. One of the reasons you may be holding this book in your hand or perhaps your choice of e-book reader is the hope that this book will assist you in navigating, overcoming, and meeting the often daunting challenges that you as a contemporary marketing ...
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Method for Marketing Campaign Development Through Database Marketing
2019 14th Iberian Conference on Information Systems and Technologies (CISTI), 2019Organizations continue to strive to strengthen relationships with their customers and to attract new customers to their products or services. The implementation of marketing campaigns remains extremely important in this context. However, in an increasingly globalized, complex and more reliant on new information technology, organizations need to find ...
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Molecular imaging in oncology: Current impact and future directions
Ca-A Cancer Journal for Clinicians, 2022Steven P Rowe, Martin G Pomper
exaly
Radiotheranostics in oncology: Making precision medicine possible
Ca-A Cancer Journal for Clinicians, 2023Eric Aboagye
exaly
Enhancing global access to cancer medicines
Ca-A Cancer Journal for Clinicians, 2020Javier Cortes +2 more
exaly
Church Marketing Communication Methods
Services Marketing Quarterly, 2002Robert J. Vokurka +2 more
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