Results 21 to 30 of about 1,396,813 (310)
VR technology is an emerging IT innovation that greatly affects consumer behaviour and consumer perception of products. The aim of this study is to examine how the virtual reality phenomenon can be used as a marketing communication tool and how its usage
Grudzewski Filip +3 more
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The research paper is concerned with a new teaching method consisting of real-life case study that is used in accountancy and its introduction at two universities.
Irena Stejskalová +3 more
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The effect of Poor fit Person with Organization on the Intentions to Quit Headquarters Staff of the Ministry of Education with emphasize on the Mediator Role of job Burnout and Moderating Role of Spirituality [PDF]
Extended Abstract Abstract This study investigates the effect of Poor fit Person with organization on Intentions to quit with regard to the mediator role of job burnout and moderating role of spirituality in the first 6 months of 2017.
Mohammad Reza Mardani +2 more
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RESEARCH METHODS OF FOOD MARKETING
As a result, the main purpose of choosing marketing research methods is to get acquainted with different methods that can be used in the collection and analysis of marketing information.
Aliyeva Ilaha
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THE EVOLUTION OF MARKETING METHODS IN A TOURISM ASSOCIATION FROM ROMANIA [PDF]
The aim of this article is to present how to apply marketing methods, older and newer ones, to the action plan of a tourism association. I chose for this study the National Association of Rural, Ecological and Cultural Tourism from Romania (ANTREC ...
MARIA STOIAN
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During the COVID-19 epidemic, personal safety has received increasing attention, leading to behavioral changes. Mobile-wallet (m-wallet) makes it easier for people to keep social distance, which helps stop the spread of the COVID-19 virus.
Ahmad M. A. Zamil +4 more
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A Taxonomy of Online Marketing Methods [PDF]
This chapter presents a systematic review of over 30 types of online marketing methods. It describes different methods like email marketing, social network marketing, in-game marketing and augmented reality marketing, among other approaches. The researchers discuss that the rationale for using these online marketing strategies is to increase brand ...
Hajarian, M. +3 more
openaire +2 more sources
Content marketing model for leading web content management [PDF]
This paper is envisaged to provide the Ukrainian businesses with suggestions for a content marketing model for the effective management of website content in order to ensure its leading position on the European and world markets.
Bezpartochnyi, Maksym +2 more
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Comparative Exergy Analysis of Units for the Porous Ammonium Nitrate Granulation
The article deals with the study on the efficiency of units for porous ammonium nitrate production. The ways which increase the effective implementation of energy resources are determined by including the ejector recycling module, heat and mass ...
Dmytro Levchenko +4 more
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Identifying the franchisee profiles franchisors prefer / Franšizė, jos naudotojai: Ispanijos atvejis
This study identifies the franchisee profiles that franchisors prefer. Specifically, the goals of this study are: (1) to identify the characteristics that form the franchisee profile preferred by the franchisors operating in the Spanish market and (2) to
José M. Ramírez-Hurtado +3 more
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