Results 21 to 30 of about 1,396,813 (310)

Virtual Reality in Marketing Communication – the Impact on the Message, Technology and Offer Perception – Empirical Study

open access: yesEconomics and Business Review, 2018
VR technology is an emerging IT innovation that greatly affects consumer behaviour and consumer perception of products. The aim of this study is to examine how the virtual reality phenomenon can be used as a marketing communication tool and how its usage
Grudzewski Filip   +3 more
doaj   +1 more source

Student Adoption of a Non-Traditional Teaching Method in Accounting: How Previous Experience Impedes Willingness to Change

open access: yesJournal on Efficiency and Responsibility in Education and Science, 2019
The research paper is concerned with a new teaching method consisting of real-life case study that is used in accountancy and its introduction at two universities.
Irena Stejskalová   +3 more
doaj   +1 more source

The effect of Poor fit Person with Organization on the Intentions to Quit Headquarters Staff of the Ministry of Education with emphasize on the Mediator Role of job Burnout and Moderating Role of Spirituality [PDF]

open access: yesپژوهش‌های مدیریت عمومی, 2019
Extended Abstract Abstract This study investigates the effect of Poor fit Person with organization on Intentions to quit with regard to the mediator role of job burnout and moderating role of spirituality in the first 6 months of 2017.
Mohammad Reza Mardani   +2 more
doaj   +1 more source

RESEARCH METHODS OF FOOD MARKETING

open access: yesInternational Journal of Innovative Technologies in Economy, 2022
As a result, the main purpose of choosing marketing research methods is to get acquainted with different methods that can be used in the collection and analysis of marketing information.
Aliyeva Ilaha
doaj   +1 more source

THE EVOLUTION OF MARKETING METHODS IN A TOURISM ASSOCIATION FROM ROMANIA [PDF]

open access: yesAnnals of the University of Petrosani: Economics, 2011
The aim of this article is to present how to apply marketing methods, older and newer ones, to the action plan of a tourism association. I chose for this study the National Association of Rural, Ecological and Cultural Tourism from Romania (ANTREC ...
MARIA STOIAN
doaj  

An ounce of prevention or a pound of cure? Multi-level modelling on the antecedents of mobile-wallet adoption and the moderating role of e-WoM during COVID-19

open access: yesFrontiers in Psychology, 2022
During the COVID-19 epidemic, personal safety has received increasing attention, leading to behavioral changes. Mobile-wallet (m-wallet) makes it easier for people to keep social distance, which helps stop the spread of the COVID-19 virus.
Ahmad M. A. Zamil   +4 more
doaj   +1 more source

A Taxonomy of Online Marketing Methods [PDF]

open access: yes, 2021
This chapter presents a systematic review of over 30 types of online marketing methods. It describes different methods like email marketing, social network marketing, in-game marketing and augmented reality marketing, among other approaches. The researchers discuss that the rationale for using these online marketing strategies is to increase brand ...
Hajarian, M.   +3 more
openaire   +2 more sources

Content marketing model for leading web content management [PDF]

open access: yes, 2019
This paper is envisaged to provide the Ukrainian businesses with suggestions for a content marketing model for the effective management of website content in order to ensure its leading position on the European and world markets.
Bezpartochnyi, Maksym   +2 more
core   +1 more source

Comparative Exergy Analysis of Units for the Porous Ammonium Nitrate Granulation

open access: yesEnergies, 2021
The article deals with the study on the efficiency of units for porous ammonium nitrate production. The ways which increase the effective implementation of energy resources are determined by including the ejector recycling module, heat and mass ...
Dmytro Levchenko   +4 more
doaj   +1 more source

Identifying the franchisee profiles franchisors prefer / Franšizė, jos naudotojai: Ispanijos atvejis

open access: yesJournal of Business Economics and Management, 2011
This study identifies the franchisee profiles that franchisors prefer. Specifically, the goals of this study are: (1) to identify the characteristics that form the franchisee profile preferred by the franchisors operating in the Spanish market and (2) to
José M. Ramírez-Hurtado   +3 more
doaj   +1 more source

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