Content marketing model for leading web content management [PDF]
, 2019 This paper is envisaged to provide the Ukrainian businesses with suggestions for a content marketing model for the effective management of website content in order to ensure its leading position on the European and world markets.
Bezpartochnyi, Maksym +2 more
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Deriving consensus rankings via multicriteria decision making methodology
, 2012 Purpose - This paper seeks to take a cautionary stance to the impact of the marketing mix on customer satisfaction, via a case study deriving consensus rankings for benchmarking on selected retail stores in Malaysia.
Ling, Amy Poh Ai +2 more
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Cross-border cooperation as a factor of tourism development in Poland's border areas
Miscellanea Geographica: Regional Studies on DevelopmentThe scientific literature demonstrates that cross-border cooperation can play an essential role in the development of tourism in border areas. The purpose of this paper is to determine whether cross-border collaboration has influenced the development of ...
Studzieniecki Tomasz
doaj +1 more source
A value-based approach to the adoption of cryptocurrencies
Journal of Innovation & Knowledge, 2023 The use of cryptocurrencies offers attractive business opportunities, in the context of financial services, smart contracts and token-based business models.
Fernando García-Monleón +2 more
doaj +1 more source
Digital Food Marketing to Children and Adolescents: Problematic Practices and Policy Interventions [PDF]
, 2011 Examines trends in digital marketing to youth that uses "immersive" techniques, social media, behavioral profiling, location targeting and mobile marketing, and neuroscience methods.
Jeff Chester, Kathryn Montgomery
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Marketing Services Of The Kazan Federal University In Chemical Education
Astra Salvensis, 2017 Today, the education is increasingly spoken about and written about as a service sector. In this regard, the educational institution is treated as an enterprise providing educational services.
Viktoriya Andreevna BOLDYREVA +1 more
doaj
Social Media Influencers: Customer Attitudes and Impact on Purchase Behaviour
InformationSocial media marketing has become a crucial component of contemporary business strategies, significantly influencing brand visibility, customer engagement, and sales growth.
Galina Ilieva +5 more
doaj +1 more source
Information, 2020 Nowadays we are witnessing a significant change in content consumption. This, together with the global health situation, has caused some behaviors to accelerate. This research focuses on the specific case of the lockdown in Spain and the coincidence with
Carmen Cristófol Rodríguez +2 more
doaj +1 more source
Place Marketing in Hungary: The Case of Debrecen [PDF]
, 2009 After the political transformations in East-Central Europe local authorities were forced to realise that they have to employ more active policy, and consequently, the use of place marketing became more popular.
Kozma, Gábor
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Monitoring food marketing to children: A joint Nordic monitoring protocol for marketing of foods and beverages high in fat, salt and sugar (HFSS) towards children and young people [PDF]
, 2018 The protocol describes methods for how to monitor marketing of foods and beverages high in fat, salt and sugar towards children and young people at a given time as cross-sectional studies, as well as allowing for monitoring of trends.
Annikka Marniemi +12 more
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