Results 51 to 60 of about 1,398,679 (210)

Tackling food marketing to children in a digital world: trans-disciplinary perspectives. Children’s rights, evidence of impact, methodological challenges, regulatory options and policy implications for the WHO European Region [PDF]

, 2016
There is unequivocal evidence that childhood obesity is influenced by marketing of foods and non-alcoholic beverages high in saturated fat, salt and/or free sugars (HFSS), and a core recommendation of the WHO Commission on Ending Childhood Obesity is to ...
Boyland, Emma, Breda, Joao, Handsley, Elizabeth, Jewell, Jo, Tatlow-Golden, Mimi, World Health Organization Regional Office for Europe,, Zalnieriute, Monika   +6 more
core  

Consumer Perceptions and Attitudes Towards Ultra-Processed Foods

Applied Sciences
The consumption of ultra-processed foods (UPFs) has become a central topic in discussions surrounding public health, nutrition, and consumer behaviour.
Galina Ilieva, Tania Yankova, Margarita Ruseva, Yulia Dzhabarova, Stanislava Klisarova-Belcheva, Angel Dimitrov   +5 more
doaj   +1 more source

Digital transformation preparedness: an exploratory study [PDF]

Digital Transformation and Society
Purpose – Digital transformation (DT) harnessing the potential of emerging technology creates opportunities and challenges for organizations worldwide.
Anil Kumar, Michelle Salmona, Robert Berry, Sara Grummert   +3 more
doaj   +1 more source

THE EFFECT OF DIGITAL MARKETING MIX ON CONSUMERS PURCHASESINTENTION [PDF]

, 2019
The Digital Marketing Mix is one of the elements used by marketers in marketing their products aimed at building consumers purchase intention. Digital marketing provides a framework for comparing existing services with competitors and can also be used as
Kadarisman, A. (Asep ), Sulistijono, S. (Sulistijono)   +1 more
core  

Factors Influencing User Perception and Adoption of E-Government Services

Administrative Sciences
The objective of this study is to investigate and determine factors influencing user perception and acceptance of electronic government services in the context of technological advancements.
Galina Ilieva, Tania Yankova, Margarita Ruseva, Yulia Dzhabarova, Veselina Zhekova, Stanislava Klisarova-Belcheva, Tanya Mollova, Angel Dimitrov   +7 more
doaj   +1 more source

New Research methods of Sales-Marketing Interfaces

International Journal of Engineering and Management Sciences, 2020
The energy invested in research in this topic is justified by the fact that the lack of optimal integration between SM (sales-marketing) can negatively affect overall corporate efficiency.
Gábor Hetényi
doaj   +1 more source

Impulsive buying behaviour in live-streaming commerce: an application of S-O-R theory

Cogent Social Sciences
The live-streaming commerce is a new chapter in sales that offers brands and retailers enormous scope for creating value. This approach is reshaping how businesses connect with their audiences by opening up exciting possibilities for growth and ...
Xin Lin Chung, Fakhra Yasmin, Syed Arslan Haider, Punitha Sinnappan, Petra Poulova, Shathees Baskaran, Shehnaz Tehseen, Izian Idris   +7 more
doaj   +1 more source

Romanian young adult perceptions on using heated tobacco products following exposure to direct marketing methods. [PDF]

NPJ Prim Care Respir Med, 2023
Chirila S, Antohe A, Isar C, Panaitescu C, Malpass A.   +4 more
europepmc   +1 more source

The Feasibility of Neuroimaging Methods in Marketing Research [PDF]

, 2009
On July 17, 1990, President George Bush issued “Proclamation #6158” which boldly declared the following ten years would be called the “Decade of the Brain” (Bush, 1990).
Carl Senior, Michael Butler, Nick Lee, Ricardo Fuchs   +3 more
core   +1 more source

Effectiveness of Prevention Interventions Using Social Marketing Methods on Behavioural Change in the General Population: A Systematic Review of the Literature. [PDF]

Int J Environ Res Public Health, 2023
Roger A, Dourgoudian M, Mergey V, Laplanche D, Ecarnot F, Sanchez S.   +5 more
europepmc   +1 more source