Results 81 to 90 of about 1,398,679 (210)
EFEKTIVITAS E-COMMERCE UNTUK MENINGKATKAN OKUPANSI DI RAYZ UMM HOTEL MALANG [PDF]
This study aims to determine the effectiveness of marketing to obtain more optimal occupancy through the current e-commerce system. In this study, researchers used qualitative descriptive research with purposive sampling techniques.
Mawi, Gina Yulia
core
Economics of Fish Marketing in Central Uganda: A Preliminary Analysis [PDF]
The paper examines profitability and market performance of small-scale fish traders selected randomly from a cross-section of nine fish markets in four districts in Central Uganda. Data were collected through a structured questionnaire which was designed
Bukenya, James O. +3 more
core +1 more source
The Durham difference: considering our context [PDF]
, 2007 This article reflects on the experience of Durham University Library staff in promoting services as part of undergraduate induction. It challenges the perception that all methods of marketing are equally valuable to all institutions and explores some ...
Baker, Caro +2 more
core
Marketing: Principles and Methods
Journal of Marketing, 1949 Ferdinand F. Mauser +2 more
openaire +2 more sources
Machine learning methods (tokenization) in marketing research
Вестник университетаField research is of particular interest in marketing because it often generates unique statistics. Closed-ended questions during data collection simplify data processing, but at the same time significantly limit the research subject depth.
E. V. Ganebnykh +4 more
doaj +1 more source
Unconventional Methods of Marketing Communication
, 2013 In the era of an information revolution customers come in contact with huge numbers of marketing messages in their everyday lives. This leads to so called, information noise, which may result in many messages going unnoticed. Thus marketing managers are forced to search for more effectively ways of getting customers’ attention and are more ...
openaire +2 more sources
Modeling brand choice using boosted and stacked neural networks [PDF]
The brand choice problem in marketing has recently been addressed with methods from computational intelligence such as neural networks. Another class of methods from computational intelligence, the so-called ensemble methods such as boosting and stacking
Potharst, R. +2 more
core +1 more source
Old and new approaches to marketing. The quest of their epistemological roots [PDF]
In recent years the marketing discipline faced a considerable increase in the number of approaches. Some of the new "labels" are probably just new names advertised to sell old products.
Stocchetti, Andrea, Volpato, Giuseppe
core +1 more source
Forecasting for Marketing [PDF]
Research on forecasting is extensive and includes many studies that have tested alternative methods in order to determine which ones are most effective. We review this evidence in order to provide guidelines for forecasting for marketing.
J. S. Armstrong, R. Brodie
core
Gender identity and breast cancer campaigns [PDF]
Concerning itself with understanding how marketing methods and tools can be of benefit to healthcare professionals, health marketing is an area of research that has grown substantially in recent years.
Puntoni, S, Sweldens, S, Tavassoli, N T
core