Results 111 to 120 of about 18,323 (151)

Rethinking the bottom of the pyramid: Towards a new marketing mix

Journal of Retailing and Consumer Services, 2021
Justin Paul, Sonal Purohit
exaly  

A marketing mix typology for integrated care: the 10 Ps

Journal of Strategic Marketing, 2021
Weng Marc Lim
exaly  

Long live the marketing mix. Testing the effectiveness of the commercial marketing mix in a social marketing context

Journal of Social Marketing, 2020
Timo Dietrich
exaly  

The marketing mix

2002
openaire   +2 more sources

An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data

Marketing Science, 1993
William T Robinson, David Reibstein, Venkatram Ramaswamy   +2 more
exaly  

From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing

Management Decision, 1994
Christian Grönroos
exaly  

The film marketing mix

2010
openaire   +1 more source

Marketing-Mix

2019
Fabia Gansen, Michael Pichotta
openaire   +1 more source

The marketing mix

2020
Freddie L. Barnard, John Foltz, Elizabeth A. Yeager, Brady Brewer   +3 more
openaire   +1 more source

10.4 Marketinginstrumente und Marketing-Mix Marketing Instrumente Marketing-Mix

2014
openaire   +1 more source