Results 131 to 140 of about 18,323 (151)

Testing Retail Marketing-Mix Effects on Patronage: A Meta-Analysis

Journal of Retailing, 2018
Arne Floh, Christoph Teller, Markus Blut
exaly  

Marketing-Mix

2009
Heribert Meffert, Christoph Burmann, Manfred Kirchgeorg   +2 more
openaire   +2 more sources

The Marketing Mix Revisited: Towards the 21st Century Marketing

Journal of Marketing Management, 2006
exaly  

What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?

Journal of Marketing, 2013
Imran Currim, Ofer Mintz
exaly  

Re-Thinking and Re-Tooling the Social Marketing Mix

Australasian Marketing Journal, 2012
exaly  

The 4S Web-Marketing Mix model

Electronic Commerce Research and Applications, 2002
Efthymios Constantinides
exaly  

Conceptualising a contemporary marketing mix for sustainable tourism

Journal of Sustainable Tourism, 2011
Lester Johnson, Gary Noble
exaly  

Marketing‐Mix Standardisation: An Integrated Approach in Global Marketing

European Journal of Marketing, 1988
exaly  

The Marketing Mix

1985
openaire   +1 more source

Why is the traditional marketing mix dead? Towards the “experiential marketing mix” (7E), a strategic framework for business experience design in the phygital age

Journal of Strategic Marketing
Wided Batat
exaly