Results 121 to 130 of about 18,323 (151)

Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing

Management Decision, 1997
Christian Grönroos
exaly  

Using the 7Ps as a generic marketing mix: an exploratory survey of UK and European marketing academics

Marketing Intelligence and Planning, 1995
Pervaiz K Ahmed
exaly  

Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters

European Journal of Marketing, 2003
Craig Julian, Aron O'Cass
exaly  

Forecasting Marketing-Mix Responsiveness for New Products

Journal of Marketing Research, 2010
K Sudhir
exaly  

Marketing-Mix

2000
Bernd Britzelmaier, Hans Peter Studer
openaire   +1 more source

A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector

Industrial Marketing Management, 2011
Ji-Hern Kim
exaly  

The marketing mix

2013
openaire   +1 more source

Marketing-Mix

1974
null Bülles, H. Raffée
openaire   +1 more source

Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods

Journal of Marketing, 2019
Michael Haenlein, Florian Dost, Barak Libai   +2 more
exaly  

The Marketing Mix

2009
openaire   +1 more source