Results 261 to 270 of about 56,655 (293)

Re-Thinking and Re-Tooling the Social Marketing Mix

Australasian Marketing Journal, 2012
Ross Gordon
exaly  

The film marketing mix

2010
openaire   +1 more source

The marketing mix

2002
openaire   +2 more sources

10.4 Marketinginstrumente und Marketing-Mix Marketing Instrumente Marketing-Mix

2014
openaire   +1 more source

Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing

Management Decision, 1997
Christian Gronroos
exaly  

Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters

European Journal of Marketing, 2003
Aron O'Cass, Craig C Julian
exaly  

Forecasting Marketing-Mix Responsiveness for New Products

Journal of Marketing Research, 2010
K Sudhir
exaly  

Using the 7Ps as a generic marketing mix

Marketing Intelligence and Planning, 1995
Pervaiz K Ahmed
exaly  

A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector

Industrial Marketing Management, 2011
Ji-Hern Kim
exaly  

What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?

Journal of Marketing, 2013
Ofer Mintz, Imran S Currim
exaly