Results 271 to 280 of about 56,655 (293)

Marketing-Mix

2009
Heribert Meffert, Christoph Burmann, Manfred Kirchgeorg   +2 more
openaire   +2 more sources

Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods

Journal of Marketing, 2019
Florian Dost, Michael Haenlein, Barak Libai   +2 more
exaly  

The marketing mix

2008
openaire   +2 more sources

Marketing Mix

2004
openaire   +1 more source

Marketing-Mix

2012
Jean-Paul Thommen, Ann-Kristin Achleitner   +1 more
openaire   +1 more source

The 4S Web-Marketing Mix model

Electronic Commerce Research and Applications, 2002
Efthymios Constantinides
exaly  

Testing Retail Marketing-Mix Effects on Patronage: A Meta-Analysis

Journal of Retailing, 2018
Markus Blut, Christoph Teller, Arne Floh   +2 more
exaly  

The Marketing Mix Revisited: Towards the 21st Century Marketing

Journal of Marketing Management, 2006
exaly  

The (r)evolution of wine marketing mix: From the 4Ps to the 4Es

Journal of Business Research, 2016
Giuseppe Festa, Maria TERESA Cuomo, Gerardino Metallo   +2 more
exaly  

The marketing mix

2013
openaire   +1 more source