Results 241 to 250 of about 79,088 (296)

Addressing Barriers to Mental Health Wellness: Prescriptions for Marketing

Journal of Public Policy & Marketing, 2022
The rising number of adults living with emotional and mental health challenges is a growing concern. This research examines specific barriers that may preclude individuals from achieving mental health wellness.
Elyria Kemp, C. Davis, Mcdowell Porter
semanticscholar   +1 more source

Consumers' willingness to purchase online mental health services

Journal of Services Marketing, 2019
Purpose The purpose of this paper is to investigate the direct effects of eHealth literacy, perceived competence, perceived electronic word-of-mouth (eWOM) credibility and price perception on consumers' willingness to purchase online mental health ...
Mahafuz Mannan, Reaz Ahamed, S. Zaman
semanticscholar   +1 more source

Strategies Operations Health Services Processes in Organizational Restructuring: Impact on marketing Organizations Health Services and Validation of Word of Mouth Marketing.

Proceedings of the 11th CONTECSI International Conference on Information Systems and Technology Management, 2014
The study assesses the socio Association proposal for Professionalization, Orientation and Integration of Exceptional - APOIE. The changes in the market stands by changes in customer profiles, technological revolutions, stepping on market integration, social developments, resulting in new organizational paradigms.
Sonia Francisca Monken, Thaissa Souza Mendes   +1 more
openaire   +2 more sources

Marketing of Health Care Services: The Physicians’Perspective

2015
There is a monumental battle being waged to provide health care services. While the traditional physician referral system is still dominant, the growth of health maintenance organizations (HMOs) has been significant. While much of the previous research regarding attitudes towards HMOs and the traditional system has been gathered from the general public,
John J. Considine, Wally J. Eimer
openaire   +1 more source

Internal Market Reform of the British National Health Service

Health Affairs, 1991
Prologue: In 1984, Gordon McLachlan, then director of the Nuffield Provincial Hospitals Trust in London, invited Stanford professor Alain Enthoven to spend a month in the United Kingdom reviewing the British National Health Service (NHS). At the end of his visit, Enthoven was to give a talk to the Nuffield board of trustees, offering his views on which
openaire   +2 more sources

From quasi-market to market in the National Health Service in England: What does this mean for the purchasing of health services?

Journal of Health Services Research & Policy, 2009
The purchasing function was first developed within the British National Health Service as part of a quasi-market introduced by a Conservative government in 1990 and retained by the Labour government on coming to power in 1997. Since 2002 further reforms in England have begun to transform the quasi-market into a ‘real’ market with greater diversity of ...
Richard, Lewis, Judith, Smith, Anthony, Harrison   +2 more
openaire   +2 more sources

The Marketing of Professional Health-Care Services

1995
Revolution is changing the American health-care system. Changes taking place are unquestionably some of the most dramatic in the history of American health care. Impact of the trends now affecting the health-care system undoubtedly will influence structure and functioning of the system well into the 21st century.
openaire   +1 more source

An Exploratory Study of Services Marketing in Global Markets:

Health Marketing Quarterly, 1996
It has been stated that one of the major challenges for the international marketer is the design of an efficient strategy for marketing services to international markets. This paper reviews some of the issues associated with services marketing in global markets along with the basic variables of service industries.
S, Young, S A, Erdem
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The components of health service marketing influencing health service quality for priests

Journal of Thai Interdisciplinary Research, Vol.11, No ...
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Marketing health services: the engineering of satisfaction.

Health progress (Saint Louis, Mo.), 1985
Service marketing is the engineering of satisfaction, and the key to success is to identify and influence potential customers' expectations and then to fulfill those expectations. Patient satisfaction largely determines both a program's revenues and expenditures and the effectiveness of care received by patients. A program's ability to satisfy patients
openaire   +1 more source