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Marketing Health Services to Elderly Couples:
Journal of Hospital Marketing, 1990This paper examines the nature of mature market spousal role specialization for health services. The data show that spouses indicate similar role specialization and decision making when sampled independently. This information together with responses to qualitative variables help to develop suggestions for the marketing of health services to this ...
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Marketing of Health Insurance Services
Health Marketing Quarterly, 1985W L, Smith, V, Kothari
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Markets, Hierarchies and the Regulation of the National Health Service
Accounting and Business Research, 1993This paper draws on the markets and hierarchies perspective as originally espoused by Williamson and developed by Ouchi in examining the governance of the National Health Service.
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Market oriented reforms of health services: A non-parametric analysis
The Service Industries Journal, 2006During the 1990s the UK carried out one of the first experiments at introducing competition for hospital services, on the assumption that this would enhance their efficiency. This paper analyses this assumption by estimating DEA frontiers and calculating Malmquist indexes of TFP in order to measure the changes in productivity and technical efficiency ...
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Marketing of healthcare services in Denmark: the concept of misleading advertising
International Journal of Clinical Pharmacy, 2020L. Aagaard
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Transfer of services to emerging markets – mobile services, m-payment & m-health
2010Transferring of services from one market to another can bring economy of scales to the development effort and help to enable service transparency for international roamers. In particular, transfer of services from developed markets to emerging markets can help to accelerate the pace of development in emerging markets and equalize the service parity ...
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