Results 41 to 50 of about 79,088 (296)
The role of content marketing in the promotion of medical goods and services
Health Economics and Management Review, 2021 The main purpose of the research is highlighting the role of quality medical content marketing, the main problems that arise in the implementation of content strategies on the example of modern Sumy medical institutions, providing recommendations for its
Yuriy Prudnikov, A. Nazarenko
semanticscholar +1 more source
BMC Health Services Research, 2020 Background Willis-Knighton Health System’s special supplement in BMC Health Services Research, “Marketing communications in health and medicine: perspectives from Willis-Knighton Health System,” focuses on advertising, public relations, sales promotion ...
James K. Elrod, John L. Fortenberry
doaj +1 more source
Development of a Swedish community mental health service market [PDF]
Nordic Social Work Research, 2018 The aim of this study was to examine changes in an organizational field over time when implementing a freedom of choice model.
Maria Fjellfeldt, Urban Markström
openaire +3 more sources
The Effects of Cultural Values on Word-of-Mouth Marketing in Health Services
Archives of Health Science and ResearchObjective: This study aims to measure the relationship between consumers’ cultural values and word-of-mouth marketing behavior. As a sub-objective of the research, it also measures whether cultural values and word-of-mouth marketing dimensions differ ...
Ceren KÖKSAL, Eda YILMAZ ALARÇİN
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The Role of Ethical Advertising of Fertility Services
Fertility & Reproduction, 2023 This lecture will highlight the following Health Care marketing is a big business. Approximately 1 billion USD are spending each year across USA. However, it is important to note that marketing and advertising of treatment modalities are here to stay and
Ameet Patki
doaj +1 more source
Place and Importance of Health Services Marketing in Other Marketing Branches
Health Care Academician Journal, 2017 AbstractThe relationship between the actors is determined by the legislator, Very difficult to measure these service providers made up of experts and it is the only sector where the consumer's wishes are not accepted are the most distinctive features that distinguish health care marketing from other service branches.
Gül Kıyat +2 more
openaire +2 more sources
Technocracy, the market and the governance of England's National Health Service [PDF]
Regulation & Governance, 2018 AbstractEngland's National Health Service, the fifth largest employer in the world, has become heavily influenced by expert authority and the market economy, which has had implications for accountability and the receptiveness of health decisions to stakeholder needs. One response has been the introduction of a range of regulatory provisions designed to
David P. Horton, Gary Lynch‐Wood
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Aging and Cancer, EarlyView.ABSTRACT As global populations age, cancer is increasingly becoming a leading cause of morbidity and mortality among older adults, particularly in low‐ and middle‐income countries (LMICs). Despite accounting for the majority of new cancer cases and deaths, older individuals remain underrepresented in cancer research, clinical guidelines, and health ...
Ibrahim Bidemi Abdullateef +2 more
wiley +1 more source
MARKETING STRATEGY TO INCREASE BED OCCUPANCY RATE
Jurnal Ners, 2017 Introduction: A hospital is an institution for health care providing treatment by specialized staff and equipment, more often but not always providing for longer-term patient stays.
Purwaningsih Purwaningsih +1 more
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BMC Health Services Research, 2020 Background Little is known about pharmacy owners’ commitment to public health and health policy goals in the strategic planning of their business. The aim of this study was to explore factors associated with health service orientation and active product ...
Lenita Jokinen +2 more
doaj +1 more source