Results 11 to 20 of about 1,254,656 (291)

From physical marketing to web marketing [PDF]

open access: yes, 2002
Reviews the criticism of the 4P marketing mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular marketing mix 4Ps paradigm, is inadequate in the case of ...
Constantinides, Efthymios
core   +5 more sources

Personal Marketing Plan and Its Influence on Employability [PDF]

open access: yes, 2015
The objective of this paper is to review and analyze the main components of a personal marketing plan Engineers in Business Management Graduates ITLAC for better employability in the labor market.
JIMENEZ, Rebeca Almanza   +1 more
core   +2 more sources

Digital marketing from the perspective of the producer/seller in the SMEs of textile and clothing industry [PDF]

open access: yesTekstilna industrija, 2023
The main component of generating high-quality, efficient and successful strategic marketing is, first of all, the definition of marketing strategies in accordance with business goals, that is, in accordance with the company's business strategy. Marketing
Dimitrijević Dragan   +2 more
doaj   +1 more source

Internet plan and planning [PDF]

open access: yesMarketing (Beograd. 1991), 2008
Paper discuss specific features of internet plan as well as planning as management process in general in the contemporary environment. No need to stress out that marketing plan and marketing planning is core activity in approaching to market. At the same
Kahriman Emina
doaj  

THE DIRECT MARKETING PLAN - COMPARATIVE STUDY IN ROMANIA AND FRANCE [PDF]

open access: yesAnalele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2015
This paper aims to present a comparation between the structure of direct marketing plan in romanian companies and french companies. The article presents the importance of direct marketing plan, on how the plan is put into practice in romanian companies,
SABOU FELICIA
doaj  

Marketing management tools of funding and promotion services of non-governmental organizations [PDF]

open access: yesMarketing i Menedžment Innovacij, 2015
The aim of the article. The aim of the article is the analysis of main marketing components formation for non-governmental organizations and researching the advantages of using modern Internet marketing tools for NGOs in terms of the current economic ...
N.V. Kotenko   +2 more
doaj  

Content analysis of family physician plan using social marketing approach: Qualitative- document analysis

open access: yesJournal of Education and Health Promotion, 2023
BACKGROUND: The family physician plan formed at the heart of the health system can play a vital role in the results and the optimal cost of resources. Social marketing is a process that uses the basics and principles of commercial marketing in the field ...
Fatemeh Vaseghi   +3 more
doaj   +1 more source

Green Transformational Leadership, Green Entrepreneurial Orientation and Performance of SMEs: The Mediating Role of Green Product Innovation

open access: yesJournal of Open Innovation: Technology, Market and Complexity, 2022
: Green practices are becoming increasingly important throughout the world. The performance of SMEs is becoming a crucial issue because of increasing awareness of consumers about environmentally friendly products; therefore, enterprises not following ...
Tha’er Majali   +4 more
doaj   +1 more source

Marketing an Established Institutional Repository: Marquette Libraries’ Research Stewardship Survey [PDF]

open access: yes, 2014
Purpose The purpose of this paper is to discuss the results of Marquette University Libraries’ survey measuring faculty knowledge and attitudes about the institution’s repository, for the purposes of creating a marketing plan for the institutional ...
Fortier, Rose, Laws, Emily
core   +2 more sources

MODIFICATION OF PERFORMANCE INDICATORS USING KANBAN METHOD AND GROWTH IN PRODUCTION LEVEL [PDF]

open access: yesFiabilitate şi Durabilitate, 2018
The Kanban method is based on the principle of taking over the tasks by the team members as they become available (pull system), and not on the placement of the tasks without their being requested by the person to execute them (push system).Using the ...
Andrei DIMITRESCU   +4 more
doaj  

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