Results 171 to 180 of about 68,233 (191)

An assessment of the use of partial least squares structural equation modeling in marketing research

Journal of the Academy of Marketing Science, 2011
Marko Sarstedt, Christian M Ringle, Jeannette A Mena   +2 more
exaly  

Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India

International Journal of Information Management, 2020
Sheshadri Chatterjee, Arpan Kumar Kar
exaly  

Marketing relacional 2.0

2011
openaire   +1 more source

How artificial intelligence will change the future of marketing

Journal of the Academy of Marketing Science, 2019
Thomas Davenport, Abhijit Guha, Dhruv Grewal   +2 more
exaly  

Marketing of commercial milk formula: a system to capture parents, communities, science, and policy

Lancet, The, 2023
exaly  

Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies

Journal of the Academy of Marketing Science, 2015
Clay M Voorhees, Edward Ramirez
exaly  

Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude

International Journal of Advertising, 2017
Marijke De Veirman, Liselot Hudders
exaly  

Marketing relacional e empreendedorismo : o caso português

2014
Tendo em conta a crescente popularidade de conceitos como networking pessoal e de empreendedorismo, a presente dissertação tem como propósito a análise do processo de desenvolvimento de relações interorganizacionais no contexto das startups portuguesas.
openaire   +1 more source

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Journal of Interactive Advertising, 2019
Chen Lou, Shupei Yuan
exaly  

O marketing relacional nas clínicas veterinárias: implementação tecnológica

2019
Mestrado em ...
openaire   +1 more source