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Sensory Impact on Traditional Marketing
, 2011 Los sentidos juegan un papel importante, a menudo subestimado, en nuestra percepción del producto. Sorprendentemente, no existe mucho material de investigación científica sobre cómo interactúan diferentes sentidos en el ambiente comercial y sobre la influencia de sus configuraciones en el comportamiento de los consumidores.
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"Crunch my Heart! It Falls for You: Re-theorizing Chocolate Gift-Giving as Carnal Singularity Across Language Contexts [PDF]
, 2018 Bettany, S. +5 more
core
Strengthening fresh and processed rambutan value chains [PDF]
Knol, J.J., Stallen, M., Zulkarnain, I.
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Online sensory marketing: Influencing product perceptions through sensory cues
, 2021 openaire +1 more source
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Marketing Sensorial: Estudo de Caso da Starbucks : Sensory Marketing: Starbucks Case Study
2021 16th Iberian Conference on Information Systems and Technologies (CISTI), 2021The rapid development of markets with competitive products, which are difficult to differentiate, and more informed consumers, who demand memorable experiences, justifies the study of sensory elements that can positively influence these experiences. Sensory Marketing is thus a style of marketing that addresses all sensory perceptions. These are used to
Ana Sofia Oliveira +3 more
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Does Sense Reacts for Marketing Sensory Marketing
SSRN Electronic Journal, 2015Sensory Marketing is the marketing activities that focus on understanding perception of the consumer, the process starts from the stimuli that affect senses of the consumer to how the customer interprets, understand and respond those stimuli. Marketing techniques that aim to seduce the consumer by using his senses to influence his feelings and ...
Dr. Sanjeev Singhal, Kanika Khare
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2009
This chapter presents sensory marketing in practice and theory. A sensory marketing framework is discussed and compared with mass and relationship marketing. Five sensorial strategies are suggested that emphasize the human senses as the center of a firm’s sensory marketing.
Bertil Hultén +2 more
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This chapter presents sensory marketing in practice and theory. A sensory marketing framework is discussed and compared with mass and relationship marketing. Five sensorial strategies are suggested that emphasize the human senses as the center of a firm’s sensory marketing.
Bertil Hultén +2 more
openaire +1 more source