Results 121 to 130 of about 51,739 (151)

Sensory Delights und multisensorisches Marketing

Ernährung & Medizin
Multisensorisches Marketing kann die Bindung zwischen Konsumenten und gesunden Lebensmitteln durch visuelle, auditive, gustatorische, olfaktorische und haptische Elemente stärken, um positive Auswirkungen auf Gesundheitswahrnehmung, bewusstes Essen und langfristige Verhaltensänderungen zu ...
openaire   +1 more source

Sensory Marketing

2021
openaire   +1 more source

The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy

Journal of Business Research, 2020
Hongwei He
exaly  

Sensory Marketing

2009
Bertil Hultén, Niklas Broweus, Marcus van Dijk   +2 more
openaire   +1 more source

Branding through Sensory Marketing

International Journal of Scientific Research, 2012
Dr. Vinit Dani, Vanishree Pabalkar
openaire   +1 more source

An assessment of the use of partial least squares structural equation modeling in marketing research

Journal of the Academy of Marketing Science, 2011
Marko Sarstedt, Christian M Ringle, Jeannette A Mena   +2 more
exaly  

Sensory marketing in hotels

2017
Bona Kim, Saerom Wang, Cindy Yoonjoung Heo   +2 more
openaire   +1 more source

How artificial intelligence will change the future of marketing

Journal of the Academy of Marketing Science, 2019
Thomas Davenport, Abhijit Guha, Dhruv Grewal   +2 more
exaly  

Uniting the Tribes: Using Text for Marketing Insight

Journal of Marketing, 2020
Ashlee Humphreys, Stephan Ludwig, Wendy W Moe   +2 more
exaly  

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Journal of Marketing, 2009
Michael Trusov, Koen Pauwels
exaly