Marketing sensorial en el sector hostelero: EME Catedral Hotel y Meliá Lebreros [PDF]
, 2018 La percepción de las personas puede ser alterada por medio de estímulos provenientes de uno o varios de sus cinco sentidos. El consumidor se guía por lo que percibe en su entorno, lo cual influye en su valoración, opinión y consecuentemente en su ...
Miranda Rivera, Miriam
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Rapid Fabrication of Self‐Propelled and Steerable Magnetic Microcatheters for Precision Medicine
Advanced Materials, EarlyView.A rapid Joule heating fabrication method for the production of self‐propelling, adaptive microcatheters, with tunable stiffness and integrated microfluidic channels is presented. Demonstrated through three microrobotic designs, including a steerable guiding catheter, an untethered wave‐crawling TubeBot, and a distal‐end propelled microcatheter, it was ...
Zhi Chen +5 more
wiley +1 more source
Sensorial marketing within consumer behavior: bibliometric analysis and future trends
Cogent Business & ManagementThis bibliometric analysis explores the evolution of sensory marketing within consumer behavior, analyzing 1,189 articles from Scopus and Web of Science databases from 1985 to 2024.
Olga Maritza Rodríguez-Ulcuango +3 more
doaj +1 more source
Advanced Materials, EarlyView.2D α‐Co(OH)2 interleaved with Mo species displays an appealing dual functionality for the production and use of green hydrogen.Mo incorporation greatly benefits the electrochemical behaviour in Oxygen Evolution Reaction for H2 production, while the magnetocaloric response at liquid H2 temperature paves the way for alternative cryogenic refrigerants ...
Daniel Muñoz‐Gil +14 more
wiley +1 more source
A Cluster Analysis of Senses Effects on Consumer Behavior. Lessons for Businesses [PDF]
Revista de Management Comparat International, 2014 The paper tests the correlation between sensorial marketing and consumer behavior. Most of our buying decisions, in practice, are based on emotions, rather than rationality.
Ioana-Octavia BRĂTULESCU +1 more
doaj
Electrically Readable Lateral Flow Assay Using Organic Transistors for Diagnostic Applications
Advanced Materials, EarlyView.Electrolyte‐gated organic field‐effect transistors (EGOFETs) are integrated with lateral flow (LF) paper fluidics to create a reusable, portable, and low‐cost point‐of‐care (PoC) diagnostic test. The devices are validated for Human Immunoglobulin G detection, achieving high sensitivity (0.1 fm), selectivity, and reproducibility with rapid results in 20–
María Jesús Ortiz‐Aguayo +4 more
wiley +1 more source
Market dynamics and policy reforms in the EU olive oil industry: An exploratory assessment [PDF]
Available information indicates that the future competitive scenario for EU olive oil will be shaped by the market dynamics and business strategies, and the ongoing agricultural and trade policy reforms (CAP reform, WTO Doha Round negotiations, regional ...
Mili, Samir
core +1 more source
A theoretical model for design in Management science : the paradigm shift in the design profession for management as a constraint to management science as an opportunity [PDF]
, 2008 Design Management has changed greatly since 1990 Peter Gorb definition .The purpose of this paper is to synthetize the various models of Design Management and to explain their limits in front of the paradigm shift of the design profession, changing “from
Borja de Mozota, B
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Role of the Recombination Zone in Organic Light‐Emitting Devices
Advanced Materials, EarlyView.This review summarizes the critical role of the recombination zone in organic light‐emitting diodes (OLEDs). We highlight that broadening the recombination zone in OLEDs based on emissive layers with balanced charge transport and high photoluminescence quantum yields provides a promising route toward achieving both long operational lifetime and high ...
Yungui Li, Karl Leo
wiley +1 more source
When do tourists really enjoy authentic and exotic food experiences? Product adaptation and tourists’ attitudes [PDF]
, 2017 Gastronomy is an essential component of the travel experience.The current paper analyses the extent to which the perceived authenticity in the local food, the degree of adaptation and the cultural contrast determine tourist memorable experiences ...
Antón Martín, Carmen +3 more
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