Results 141 to 150 of about 52,869 (302)

Aparición e influencia del marketing sensorial. Marketing sensorial en el sector automovilístico.

, 2023
El marketing ha ido cobrando importancia dentro de las empresas a lo largo del tiempo, llegando a ser una pieza fundamental en el todo el proceso productivo, desde que se fabrica el producto que se quiere comercializar hasta que se vende, incluido el servicio post venta.
openaire   +1 more source

Applying marketing’s new dominant logic for interpreting customer experiences with brands [PDF]

, 2010
The concept of customer experience is evolving to an imperative area of study within the marketing discipline. Despite its importance and the positive attention this concept is receiving in the literature, the explanation of customer experiences remains ...
Ismail, AR, Lim, L, Melewar, TC, Woodside, AG   +3 more
core  

Accelerating Discovery to Deployment: Argonne's Materials Engineering Research Facility (MERF) and Its Role in Scaling Materials Technologies for Water and Resource Solutions

Advanced Materials Technologies, EarlyView.
In this Perspective, we highlight the processing science and scale‐up capabilities of the Materials Engineering Research Facility (MERF) at the U.S. Department of Energy's Argonne National Laboratory, with an emphasis on practical solutions for sustainable water and critical resource recovery. We demonstrate how national laboratories bridge fundamental
Yuepeng Zhang, Bratin Sengupta, Xiaoao Shi, Haihui Pu, Jeffrey W. Elam, Gregory K. Krumdick, Jessica Durham Macholz, Allison Bennett Irion, Junhong Chen, Seth B. Darling   +9 more
wiley   +1 more source

Unlocking the Potential of MXene‐Based Electrochemical Biosensors: A Review of Biofunctionalization Strategies and Biosensing Principles

Advanced Materials Technologies, EarlyView.
ABSTRACT Electrochemical biosensors enable the accurate and timely detection of clinical biomarkers, improving healthcare and precision medicine. MXene nanosheets, a class of 2D transition metal carbides, nitrides, and carbonitrides, are promising materials for developing next‐generation electrochemical biosensors due to their unique physicochemical ...
Muhsin Ali, Sharat Chandra Barman, Isobel Steer, Aya H. Alshareef, Dana Alsulaiman   +4 more
wiley   +1 more source

Chemically Doped Conductive Polymers for Wearable Health Monitoring

Advanced Materials Technologies, EarlyView.
Among conductive polymers, poly(3,4‐ethylenedioxythiophene):poly(styrenesulfonate) (PEDOT:PSS), polyaniline (PANI), and polypyrrole (PPy) are the most studied and applied. Chemical doping significantly boosts intrinsic conductivity and mechanical robustness.
Mengdi Zuo, Jian Song, Hong Hu, Le Zheng, Lei Zhang, Charles H. Lawrie   +5 more
wiley   +1 more source

Marketing sensorial para crianças

, 2013
A presente investigação tem como principal objetivo perceber o impacto da cor e da temperatura no sabor percebido pelas crianças. Para tal, desenvolveram-se três experiências junto de 200 crianças, com idades entre os 6 e 11 anos, do primeiro ciclo em escolas da cidade da Covilhã, Portugal.
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A BRAND TRIANGLE MODEL to AVOID BRANDING MYOPIA [PDF]

This article takes the metaphor of myopia to explain the most limited vision of brand, understood as the identifying sign of a product. As brand is a sign, we turn to semiotics, the science of signs, in order to apply a model which broadens the concept ...
Ana Côrte-Real, Paulo Lencastre
core  

Preservation of Extracellular Vesicle Integrity and Cargo Using Spiral Microfluidic Chip‐Based Separation

Advanced Materials Technologies, EarlyView.
A spiral microfluidic chip is compared with ultrafiltration for the separation of extracellular vesicles (EVs). The method preserves miRNA cargo and membrane integrity more effectively, resulting in intact vesicle morphology and consistent surface biomarker expression.
Huiseop Lee, Sehyeon Kim, Dasom Kong, Hye‐min Park, Hyun‐Ji Park, Jinsik Kim   +5 more
wiley   +1 more source

La experiencia de consumo en Piura: Análisis de los recursos de Marketing Experiencial en las tiendas de retail moderno de ropa y calzado

Revista de Comunicación, 2019
En los últimos años, los estudios de comportamiento del consumidor han demostrado que los individuos valoran la experiencia de consumo. Ante esta realidad, la propuesta del marketing experiencial ha conseguido resolver esta necesidad al proponer acciones
Francisco Arbaiza Rodríguez, Lourdes Rodríguez Alayo   +1 more
doaj  

High‐Throughput Screening of REBCO Superconducting Thin Films Fabricated Via Combinatorial Inkjet Printing and TLAG Process

Advanced Materials Technologies, EarlyView.
A methodological framework is presented for combinatorial REBCO thin films fabricated by drop‐on‐demand inkjet printing with controlled Rare Earth composition gradients. Automated, synchrotron‐based, and local characterization techniques produce comprehensive property maps that correlate composition and TLAG process parameters with superconducting ...
Emma Ghiara, Zeyu Wu, Mahel Voulhoux, Ona Mola Bertran, Vittorio Bertini, Carla Torres, Aiswarya Kethamkuzhi, Guilherme Theophilo Telles, Victor Fuentes, Elzbieta Pach, Cornelia Pop, Eduardo Solano, Kapil Gupta, Takanobu Kiss, Xavier Obradors, Teresa Puig   +15 more
wiley   +1 more source