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Marketing Sensorial: Estudo de Caso da Starbucks : Sensory Marketing: Starbucks Case Study
2021 16th Iberian Conference on Information Systems and Technologies (CISTI), 2021The rapid development of markets with competitive products, which are difficult to differentiate, and more informed consumers, who demand memorable experiences, justifies the study of sensory elements that can positively influence these experiences. Sensory Marketing is thus a style of marketing that addresses all sensory perceptions. These are used to
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Does Sense Reacts for Marketing Sensory Marketing
SSRN Electronic Journal, 2015Sensory Marketing is the marketing activities that focus on understanding perception of the consumer, the process starts from the stimuli that affect senses of the consumer to how the customer interprets, understand and respond those stimuli. Marketing techniques that aim to seduce the consumer by using his senses to influence his feelings and ...
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