Results 261 to 270 of about 52,869 (302)

What is Sensory Marketing?

2009
This chapter presents sensory marketing in practice and theory. A sensory marketing framework is discussed and compared with mass and relationship marketing. Five sensorial strategies are suggested that emphasize the human senses as the center of a firm’s sensory marketing.
Bertil Hultén, Niklas Broweus, Marcus van Dijk   +2 more
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WINE MARKETING THROUGH SENSORY PERCEPTION

Proceedings of the International Conference Competitiveness of Agro-Food and Environmental Economy, 2022
This article aims to investigate wine marketing studies in connection with multisensory experiences. The study was conducted using a funnel-type search on Web of Science and Scopus indexed papers, following the indications from the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) statement. The purpose of the metaanalyses was
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Sensory marketing: the multi‐sensory brand‐experience concept

European Business Review, 2011
PurposeThe purpose of this paper is to present the multi‐sensory brand‐experience concept in relation to the human mind and senses. It also seeks to propose a sensory marketing (SM) model of the multi‐sensory brand‐experience hypothesis.Design/methodology/approachThis paper applies exploratory and explanatory approaches to investigating the multi ...
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Marketing sensorial : caso Parfois

2021
Orientação: Eduardo Manuel Machado de Moraes Sarmento ...
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Sensory Marketing for Consumer Wellbeing

2023
Chapter 1. Many consumer decisions – from trying a new brand to trying a new recipe – involve some risk. However, although consumers’ appetite for risk has received over fifty years of investigation, the impact of situational variables (e.g., atmospherics) on consumer decision making involving risk remains relatively unexplored.
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The Sensory Marketing Theory

Sensory marketing is a growing field that examines how sensory inputs impact consumer perceptions, feelings, and actions. Marketers are increasingly using multi-sensory branding to create immersive brand experiences and increase customer engagement. The five senses are sight, hearing, smell, taste, and touch.
Arpita Nayak, Ipseeta Satpathy
openaire   +1 more source

Setting the future of digital and social media marketing research: Perspectives and research propositions

International Journal of Information Management, 2021
Yogesh K Dwivedi, Elvira Ismagilova, Jamie Carlson   +2 more
exaly  

Sensory Marketing 26.4.2021

2021
Di Donna, Giuseppe, Moretti, Paola
openaire   +1 more source

Sensory Marketing

Managing Service Quality: An International Journal, 2011
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Introduction: What Is Sensory Marketing?

2013
In 1990 the Ross School of Business in Ann Arbor faced a miniature crisis. After the library announced that many journals and books would be available only in electronic form, the faculty rose up in protest. When asked to explain their reasoning in opposing the switch, faculty members found it difficult to express their opinions. They came up with such
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