Results 21 to 30 of about 52,869 (302)
Vivat Academia, 2021 Frente a consumidores cada vez mejor informados y más exigentes, que también buscan que su compra se convierta en una experiencia y a la creciente importancia de los portales de compra onlinefrente al retailfísico, se hace necesario el desarrollo de ...
Pedro Pablo Marín Dueñas +1 more
doaj +1 more source
Consumer Behavior Review, 2020 Este estudo teve o objetivo de analisar se elementos sensoriais e simbólicos utilizados nas descrições de perfumes em vendas pela internet podem influenciar positivamente o nível de envolvimento e intenção de compra do consumidor.
Brenda Allana Santos de Paula +3 more
doaj +1 more source
Cuadernos de Turismo, 2023 El odomarketing es un área del marketing sensorial de interés para cubrir expectativas de salubridad, seguridad y confort en un sector que debe lidiar con comentarios en redes y agencias online, muy críticos con aspectos sensoriales como el olor.
Ángeles Rubio Gil +2 more
doaj +1 more source
Building brands through experiential events: when entertainment meets education [PDF]
, 2018 Experiential marketing is increasingly getting companies’ attention as a strategy to interact with consumers and engage them to better convey their brand image and positioning.
Addis, Michela +2 more
core +1 more source
Direct and mediated impacts of product and process characteristics on consumers’ choice of organic vs. conventional chicken [PDF]
, 2012 There is a lack of research into why consumers value process characteristics. In this study, we test the hypothesis that the impact of process characteristics such as organic and free-range on consumers’ choices of food products is at least partly ...
Marian, Livia, Thøgersen, John
core +1 more source
Brand identity generation by using music in advertising Águila, Club Colombia and Pilsen beers
RHS Revista Humanismo y Sociedad, 2015 In this paper, we explore whether music as a sensorial marketing tool used by beer brands in Medellin, such as Pilsen, Águila and Club Colombia, produces memory recall and brand identity in people between 25 and 40 years old.
Andrés Felipe Alzate Ortiz +1 more
doaj +1 more source
M+D: conceptual guidelines for compiling a materials library [PDF]
, 2009 This article proposes to present a study conducted by the Raw Materials research group, the results of which comprise the conceptual guidelines for compiling an M+D material library. The study includes the topic, materials and design taking the impact of
Dantas, Denise, de Campos, Ana Paula
core +6 more sources
Crowding under the Auditory Perspective
Revista de Administração IMED, 2017 O ambiente de loja apresenta grande importância sobre a experiência de compra pelo consumidor. Nos últimos anos, a quantidade de estudos acerca da atmosfera de loja tem aumentado, com produção de pesquisas sobre os mais diversos elementos presentes no ...
Fernanda Trindade Deyl +1 more
doaj +1 more source
El olfato como refuerzo experiencial: aproximación cualitativa en el ámbito del marketing turístico
AD Research, 2017 El sector turístico, clave en el desarrollo económico en un país de servicios como es el caso de España, ha sido por antonomasia un ámbito donde se ha buscado la satisfacción del cliente para conseguir su fidelización.
Helena Villanueva Sánchez +1 more
doaj +1 more source
Beyond multimedia adaptation: Quality of experience-aware multi-sensorial media delivery [PDF]
, 2015 Multiple sensorial media (mulsemedia) combines multiple media elements which engage three or more of human senses, and as most other media content, requires support for delivery over the existing networks.
Ghinea, G, Muntean, G-M, Yuan, Z
core +2 more sources