Results 41 to 50 of about 52,869 (302)
El marketing olfativo como posicionamiento de marcas
Tendencias, 2019 El objetivo de este estudio se basa en analizar la percepción que tienen los consumidores sobre el marketing sensorial olfativo, como estrategia utilizada para el posicionamiento de las marcas.
Claudia Patricia Grisales Castro
doaj +1 more source
Relative authenticity : abstraction and the digital domain [PDF]
, 2014 This paper intends to offer a preliminary investigation of what will be referred to as the notion of ‘abstraction’ in relation to Sigmund Freud’s ideas of ‘condensation’ and ‘displacement’, together with Ferdinand de Saussure’s theory of signification ...
Baldacchino, Nigel
core
Aesthetic objects, aesthetic judgments and the crafting of organizational style in creative industries [PDF]
, 2020 In this article, we conceptually engage with style as central to creative industries. We specifically argue that style is crafted into being via an interplay between aesthetic judgments and “aesthetic objects.” We define aesthetic objects as temporary ...
Bazin, Yoann, Korica, Maja
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FEBS Open Bio, EarlyView.This review provides an overview of bio‐based polymer sources, their unique functional properties and their environmental impact, and addresses their role as sustainable alternatives. It discusses end‐of‐life options, including composting and anaerobic digestion for renewable energy.
Sabina Kolbl Repinc +8 more
wiley +1 more source
Entramado, 2020 El propósito de esta investigación fue analizar la actividad científica que ha girado en torno al marketing experiencial, a partir de una Revisión Sistemática de Literatura cuya ventana de observación fue el periodo comprendido entre el 2000 y el 2019 ...
Luisa Fernanda Sabogal Russi +1 more
doaj +1 more source
Digital twins to accelerate target identification and drug development for immune‐mediated disorders
FEBS Open Bio, EarlyView.Digital twins integrate patient‐derived molecular and clinical data into personalised computational models that simulate disease mechanisms. They enable rapid identification and validation of therapeutic targets, prediction of drug responses, and prioritisation of candidate interventions.
Anna Niarakis, Philippe Moingeon
wiley +1 more source
Aprendamos sobre marketing sensorial
CIENCIAMATRIA, 2021 Aprendamos sobre marketing ...
openaire +2 more sources
Aging and Cancer, EarlyView.ABSTRACT As global populations age, cancer is increasingly becoming a leading cause of morbidity and mortality among older adults, particularly in low‐ and middle‐income countries (LMICs). Despite accounting for the majority of new cancer cases and deaths, older individuals remain underrepresented in cancer research, clinical guidelines, and health ...
Ibrahim Bidemi Abdullateef +2 more
wiley +1 more source
Mountain bananas from the french west indies [PDF]
, 2007 Banana production is a key economic resource in the French West Indies. It is essential that growers in this region enhance their sales by proposing new products-such as mountain bananas-in response to high market competition from other exporting regions
Brat, Pierre +2 more
core
Eat what you hear: Gustasonic discourses and the material culture of commercial sound recording [PDF]
, 2017 This article analyzes discursive linkages between acts of listening and eating within a combined multisensory regime that the authors label the gustasonic. Including both marketing discourses mobilized by the commercial music industry and representations
Barnett, Kyle, VanCour, Shawn
core +1 more source