Results 51 to 60 of about 51,739 (151)
Neuromarketing sensorial: el impacto de los sentidos en el comportamiento del consumidor
Revista de Ciencias de la Comunicación e InformaciónIntroducción: El neuromarketing sensorial fusiona principios de neurociencia y marketing con el objetivo de influir en el comportamiento del consumidor a través de la estimulación sensorial.
Marto Egido Piqueras
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Marketing Olfativo en hoteles de lujo de Madrid centro
AD Research, 2020 Objetivo: El objetivo de la presente investigación es descubrir la realidad existente en el sector hotelero de lujo de la zona centro de Madrid en lo concerniente a la implementación de estrategias y técnicas de Marketing Sensorial Olfativo a fin de ...
Andrea González Peña +1 more
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A importância do toque em marketing
Millenium, 2017 O toque continua a ser o sentido menos estudado em marketing sensorial. As dificuldades de verbalização das sensações táteis constituem explicitamente a primeira barreira.
Bruno Morgado-Ferreira, Sonia Capelli
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, 2016 Although the sensory marketing is often only associated with sales promotion, it has a great potential in several areas, such as the promotion of healthy behaviors. Many families are faced with problems of overweight or diabetes and seek solutions to have healthier eating habits. It’s important to choose which sensory stimuli are efficiently capable of
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‘Homestays’ Seamless Sensory Marketing
Shanlax International Journal of Management, 2020 Travel is an important mode of rejuvenating oneself. In this era of stress and busy life style, vacation acts as one of the therapy to burnout our stress. While planning for a vacation, one has to take care of a lot of factors. One such factor is where to stay?
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Consumer attitudes and expectations of organic wine [PDF]
, 2008 Within the European Union-funded research project ORWINE (Organic viticulture and wine-making) a qualitative consumer study was carried out in 2006 in the four case study countries Italy, France, Germany and Switzerland.
Schmid, Otto, Stolz, Hanna
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Creating Customer Satisfaction Through Sensory Marketing
Jurnal Ekonomi, Bisnis & Entrepreneurship, 2022 This research aims to determine the influence of sensory marketing on customer satisfaction and the revisit intention of the food and beverage industries in Bandung, West Java, Indonesia. The study was conducted using quantitative methods through purposive sampling and the data will be processed using SMART-PLS tools.
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Gestión del marketing sensorial sobre la experiencia del consumidor
Revista de Ciencias Sociales, 2016 El rápido desarrollo de mercados con productos competitivos de difícil diferenciación y consumidores mejor informados que demandan experiencias memorables, justifican estudiar los elementos sensoriales que pueden potenciar e influir positivamente sobre ...
Leonardo Ortegón-Cortázar +1 more
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Navus: Revista de Gestão e Tecnologia, 2020 Dados de mercado revelam crescimento no acesso à internet e na conectividade de pessoas e empresas. Neste contexto, o marketing digital tem sido incorporado nas estratégias de diversas empresas.
Weverson Soares Santos +3 more
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The comfort performance of wool light fabrics based on subjective, objective evaluation [PDF]
, 2008 The textile and clothing industry, aware of the marketing evolution cannot neglect the requests of comfort, which has been an increased and actual exigency of the clothing goods consumers.
Broega, A. C., Silva, Maria Elisabete
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